Mobile traffic is set to outpace PC traffic in 2014, but are you ready? The numbers are mind blowing when you step back and consider how quickly mobile has gained a huge market share. According to a Google Mobile Movement Study, “88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.”
Read that last part again and let it sink in. Nearly 9 out of every 10 people are going to take action, whether that is making a phone call or visiting the physical business location within 24 hours after performing a local search. This makes it extremely important that a local business is found on mobile devices.
Now, let us also take a look at a few other points that the infographic below highlights:
70% of smartphone users use their mobile device while shopping in-store.
With such a high percentage of consumers gripping their devices tightly and using them in-store it presents the business owner with a golden opportunity to connect with them via social media and gain another consumer to market to on a regular basis.
Display social media profile information prominently in the store. Chances are the consumer is on Twitter or posting on Facebook anyway, and when they are presented with a new profile to “follow” and “like” there is a good chance that they will do it almost subconsciously.
50% of smartphone users use local maps to find retail locations.
This just reinforces the need for a successful local SEO campaign. Sadly most individuals are lazy and if they are passing through town and are in the mood for pizza they are going to naturally be drawn to the top results.
79% of smartphone users have used their device for shopping related activities.
As mobile internet speeds gets faster and equivalent to home based internet connections, consumers would rather use their mobile devices to look for what they want. It is more convenient and a trend that will only continue to rise.
It took PC’s four years to reach 50 million users, but it only took mobile devices two years to reach that same 50 million user milestone. Mobile growth is nothing to ignore, and this infographic should open the eyes of those that have ignored it or put that part of his or her marketing strategy on the back burner.
Check out the infographic for even more statistics that make it perfectly clear that mobile should be a major focal point for every business. It is only going to keep growing!