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The Importance of Great Customer Experience

Happy customers and excellent customer service are am important key to successful business and the latest infographic by Invesp on the importance of providing a great customer experience  proves it once again.

According to the infographic, 83% of shoppers surveyed claimed that they need support of some kind to complete a purchase whereas 89% of shoppers said that they have stopped shopping online at a specific store after experiencing poor customer service.  The infographic also highlighted the importance of retaining customers as it costs 7 times more to attract a new customer that to retain an existing customer.

The infographic also showed the importance of positive reviews according to which , Consumers are 2 times more likely to share a bad experience and it takes at least 12 positive review to make up for a single negative review.

Infographic source

The Importance of Great Customer Experience image customer experience4

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