A recent release from Dan Zarrella gives insights into how marketers can generate more shares and likes on Tumblr. Based on a random dataset of over 320,000 Tumblr posts, Zarrella has uncovered the best post types and words to use on Tumblr when generating likes and shares for your organization.
Winners: Photos & quotes
Loser: Answers (by a long shot)
Words in tags:
Winners: Korean boy band ‘shinee’ and ‘OTP’*
Losers: ‘Personal’ & ‘OOC’**
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* ‘One true pairing’ refers to the favorite couple of a particular fan base. Think ‘Brangelina’ or ‘Tomkat”.
** Apparently acting ‘out of character’ is not a highly sharable act on Tumblr.