In public relations it’s important to stay nimble in order to be ready for whatever opportunity comes you way. Some opportunities are worth a little extra work for the end reward. Other opportunities, however, if out of scope, can lead us astray from what our end goal is: getting placements for the client. Being nimble means knowing the difference. A nimble PR person knows when to follow a lead and when to let it be. A nimble PR person knows when to stop, how to dodge a difficult situation and how to be prepared for any situation that might bring success and above all, how to be quick about it!
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