How Do European Shoppers Tick?

It’s important for a European standard for trustmarks to be implemented across all countries, in order for more consumers to feel comfortable buying from foreign online shops. There is clearly an appetite for shopping at Christmas markets and the holiday season is prime retail time.

The infographic below comes from research that was conducted by TNS Emnid, which surveyed 1,024 people in the UK, Germany and France about their online shopping habits and preferences. This research shows that security and trust are of very high importance to those shopping online – online retailers need to demonstrate that they are safe, secure and trustworthy for consumers that just see them as a webpage.

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