Content Marketing is a growing and powerful way that businesses of all sizes can use to reach their customers. As compared to traditional advertising, the focus is not to “interrupt” the user with a brand message. With content marketing the goal is to educate the potential customer, engage with them, build a relationship, and draw them closer to the brand.
How are companies using Content Marketing?
- Social Media (79%)
- Article Posting (78%)
- In-person Events (62%)
- eNewsletters (61%)
- Case Studies (55%)
- Blogs (51%)
- White Papers (43%)
- Webinars/Webcasts (42%)
- (see the rest below – click to enlarge)
Infographic Source: Marketo.com