How Content Marketing Compares to Traditional Advertising [infographic]

Content Marketing is a growing and powerful way that businesses of all sizes can use to reach their customers. As compared to traditional advertising, the focus is not to “interrupt” the user with a brand message. With content marketing the goal is to educate the potential customer, engage with them, build a relationship, and draw them closer to the brand.

How are companies using Content Marketing?

To implement a Social Media strategy, the types of tactics being used by businesses include:

• Social Media (79%)
• Article Posting (78%)
• In-person Events (62%)
• eNewsletters (61%)
• Case Studies (55%)
• Blogs (51%)
• White Papers (43%)
• Webinars/Webcasts (42%)
• (see the rest below – click to enlarge)

Infographic Source: Marketo.com

Author: Tom Treanor     Tom Treanor on the Web Tom Treanor on Facebook Tom Treanor on Twitter Tom Treanor on LinkedIn Tom Treanor on Google Plus Tom Treanor RSS Feed

Tom Treanor is the founder of Right Mix Marketing, which helps companies of all sizes succeed through the effective use of Content Marketing, Search Engine Optimization (SEO), Business Blogging and Social Media. Get news and updates from Tom on Twitter here!... View full profile

This article originally appeared on Right Mix Marketing Blog and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.