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How Content Marketing Compares to Traditional Advertising [infographic]

Content Marketing is a growing and powerful way that businesses of all sizes can use to reach their customers. As compared to traditional advertising, the focus is not to “interrupt” the user with a brand message. With content marketing the goal is to educate the potential customer, engage with them, build a relationship, and draw them closer to the brand.

How are companies using Content Marketing?

To implement a Social Media strategy, the types of tactics being used by businesses include:

  • Social Media (79%)
  • Article Posting (78%)
  • In-person Events (62%)
  • eNewsletters (61%)
  • Case Studies (55%)
  • Blogs (51%)
  • White Papers (43%)
  • Webinars/Webcasts (42%)
  • (see the rest below – click to enlarge)

How Content Marketing Compares to Traditional Advertising [infographic] image Content Marketing Infographic by Marketo

Infographic Source: Marketo.com

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