Many business owners who have started out in their digital marketing campaign would often ask which between organic Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising should they pursue – or should they pursue both. Both may be targeting the same set of keywords and there is this fear of PPC efforts cannibalizing or paying for already established organic traffic using SEO.
As presented in previous articles at Digital Marketing Philippines, there are subtle differences in the optimization techniques and tactics used in SEO and PPC campaigns. Each of these approaches has their pros and cons but many companies have already seen the advantages of complementing their existing SEO campaigns with paid advertising through PPC, particularly with an increase in conversion rates as will be shown later. These companies have seen that cannibalism can be avoided if the PPC and SEO integration is properly managed.
Still, there exists a mix of emotions among internet marketers on whether it would be a wise move to integrate PPC with SEO, or focus only on a single campaign at a time. The following Infographic can shed a better light on this matter and provide insight on why your digital marketing campaign should include the integration of PPC with SEO.
Embedded from Digital Marketing Philippines