A Guide to Google Hummingbird (Infographic)

News of Google’s Hummingbird algorithm update has generated buzz all over the Internet, and eager content marketers are already trying their best to plan and adapt for the latest update. And just like any other Google algorithm update, Hummingbird has brought on many changes that have marketers wondering if their own content marketing strategies might be affected.

Below is an infographic with more information on Hummingbird’s significance today.


Just as Matt Cutts has been explaining all along, websites with the best content will always prevail. Hummingbird takes that idea and adds the importance of mobile users in creating good, helpful content. When creating helpful media, it’s important to understand how many mobile users visit your website and what brings them there in the first place.

Developing a content strategy that caters to the needs of mobile users will have a much greater impact for the relevance of your website. Furthermore, in order to remain relevant for the future, content marketers must consider Hummingbird a harbinger of technological developments like the addition of Google Glass and voice search. Both pieces of technology will continue to have a significant impact on content marketing as Google is clearly prioritizing them for the future. With this latest algorithm update, Google is showing us a glimpse of what the future may look like for content marketers.

Comments: 4

  • Hummingbird – Google is trying to find the intent behind someone’s search. So we are moving from focusing heavily on keywords to providing content that engages people. So creating content to provide answers to peoples questions at all stages of the buying cycle. Quick SEO is dead, the focus needs to be on being an encyclopaedia of information so your pages rank because they answer peoples queries. As mentioned above this will mean many pages will be entry points to your site. So businesses need to think about the page people land on, and the stage of the buying cycle they will be at by entering via this page. This means logical internal linking will help people move through the buying cycle on your site. Plus build relationships through social channels with the influential people in your niche so they share your content.

    • You’re absolutely right, Andrew. Hummingbird will play a significant role in how content is catered to visitors through the buying cycle. This update will really test companies who want to help their visitors and also remain relevant to search engines. I think it’ll be interesting to see how people respond to Hummingbird in the near future.

  • Can you clarify the idea of shifting from “keyword” to “intention search”?

  • I don’t think this update has really hit in Europe yet, it seems to be only America at the moment. It does seem to be well timed to match Facebook’s Graph Search, though, as both are about being more specific with search enquiries. When it hits the UK I’ll certainly have an in depth look at it, but for now the infographic is a hint at what to expect. Exciting times, frankly, it all makes for better content. No more spammy articles on “10 reasons why Twitter is good for business!!!!” etc.

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