News of Google’s Hummingbird algorithm update has generated buzz all over the Internet, and eager content marketers are already trying their best to plan and adapt for the latest update. And just like any other Google algorithm update, Hummingbird has brought on many changes that have marketers wondering if their own content marketing strategies might be affected.
Below is an infographic with more information on Hummingbird’s significance today.
Just as Matt Cutts has been explaining all along, websites with the best content will always prevail. Hummingbird takes that idea and adds the importance of mobile users in creating good, helpful content. When creating helpful media, it’s important to understand how many mobile users visit your website and what brings them there in the first place.
Developing a content strategy that caters to the needs of mobile users will have a much greater impact for the relevance of your website. Furthermore, in order to remain relevant for the future, content marketers must consider Hummingbird a harbinger of technological developments like the addition of Google Glass and voice search. Both pieces of technology will continue to have a significant impact on content marketing as Google is clearly prioritizing them for the future. With this latest algorithm update, Google is showing us a glimpse of what the future may look like for content marketers.