A Guide to Google Hummingbird (Infographic)

Comments: 4

  • Hummingbird – Google is trying to find the intent behind someone’s search. So we are moving from focusing heavily on keywords to providing content that engages people. So creating content to provide answers to peoples questions at all stages of the buying cycle. Quick SEO is dead, the focus needs to be on being an encyclopaedia of information so your pages rank because they answer peoples queries. As mentioned above this will mean many pages will be entry points to your site. So businesses need to think about the page people land on, and the stage of the buying cycle they will be at by entering via this page. This means logical internal linking will help people move through the buying cycle on your site. Plus build relationships through social channels with the influential people in your niche so they share your content.

    • You’re absolutely right, Andrew. Hummingbird will play a significant role in how content is catered to visitors through the buying cycle. This update will really test companies who want to help their visitors and also remain relevant to search engines. I think it’ll be interesting to see how people respond to Hummingbird in the near future.

  • Can you clarify the idea of shifting from “keyword” to “intention search”?

  • I don’t think this update has really hit in Europe yet, it seems to be only America at the moment. It does seem to be well timed to match Facebook’s Graph Search, though, as both are about being more specific with search enquiries. When it hits the UK I’ll certainly have an in depth look at it, but for now the infographic is a hint at what to expect. Exciting times, frankly, it all makes for better content. No more spammy articles on “10 reasons why Twitter is good for business!!!!” etc.

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