Google Penguin: Its Impact Over Time [Infographic]

Webmasters around the world started spending sleepless nights ever since Google released its first Penguin Update on April 24, 2012. Launched with the prime objective of eliminating black-hat SEO tactics, this update was able to shake (literally!) the foundation of search engine results. Websites which reached the top of the SERPs via link schemes, soon found their rankings falling rapidly. While some of these websites are still suffering from the aftermath of a Penguin penalty, it is not stopping Google from constantly updating the Penguin algorithm, and tightening the noose even more.

A couple of weeks back, Google’s angry bird went a step further again. Matt Cutts via Twitter officially announced the unleashing of Penguin 2.1 on October 4, 2013. This update is the successor of Penguin 2.0 which released back in May 2013. If you take interest in the world of search engine optimization, it is evident that you are totally aware of all the Penguin updates so far. And if you are not aware, there is nothing to worry about.

Here is an infographic which shows how Google Penguin evolved over time, and the impact of individual updates on the search engine results.

Google Penguin Updates Timeline


With a gap of only a few months between two updates, it is pretty clear that new Penguin updates will start following soon. You must, therefore, be prepared and do things just the way Google wants. Stay on the right track and apply the white-hat SEO tactics. If you are in Google’s good-book, your website surely will remain quite far away from harm’s way.

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Comments: 5

  • Niraj Vishwakarma says:

    Very nicely created infographic and summarised information. Information is very useful. Being an Internet Marketing and SEO expert i have found it very useful.Thanks :)

  • After the release of the latest Penguin update, I didn’t find any infographic created on all 5 of them taken together. So, I thought of bringing all of them together… and putting some basic information with each one of them. And these days, there is nothing better at presenting information than an infographic, isn’t it?

  • Every Google search engine algorithm that is released, has created tension in the mind of SEO experts. Their nights has gone into days fixing the SEO Black hat techniques to improve the SEO. The penguin update was grand of all, and it was a nightmare to SEO experts who used the black hat techniques. They had to answer to the clients whose SEO went down in a single day. But all in all it was good for the customers for getting relevant content.

  • With every new update in Goggle’s Search Engine algorithm, there is tension in the SEO experts. For SEO experts who used black hat techniques to improve their search engine rating, it was a nightmare. Google Penguin Update was the grand daddy of all. But at the end, it will turn out to be good for the users, who wants relevant content.

  • Yes, exactly. While Penguin has been forcing Webmasters to use the white-hat SEO tactics, the introduction of Hummingbird clearly showed that Google has started focusing on producing more relevant and user-friendly content in the result pages. So whatever struggle that is happening now… it’s only for a better future. No one should lose hope!

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