Social networks for employees inside an organization are often described as “Facebook for Business”. But this is a lazy, inaccurate term that can do more harm than good and can damage social business initiatives before they’ve even started. To a sceptical manager, it conjures up images of employees exchanging trivialities and sharing photos of the children and pets. But an enterprise social network should be a place where real work gets done, and that’s not something many people would associate with Facebook.
So here are four reasons why you should stop talking about “Facebook for Business”… unless you really mean using Facebook itself for business.