The functionality and design of a company’s website is a crucial element in its success. You may have done all the work to optimize your content and be more easily found on search engines with keyword research, consistent blogging, etc., and that’s great. But, you must also consider the first impression your visitors receive when they land on your site in order to really see results in the long run. In this infographic, learn how visitors approach your website, what they focus on, how they interact with your content, and the importance of usability in on-site optimization.
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