Social media sites have become a huge source of shopping traffic for retailers online. This infographic, presented by RichRelevance, shows how Facebook, Twitter, and Pinterest drive referral traffic to retail websites. The infographic shows that Facebook generates the most shopping sessions, but Pinterest is gaining lead quickly. Also, Pinterest users deliver the highest AOV (average order value) of all socially driven shopping traffic. Pinterest is definitely proving to be a great marketing device for businesses. Twitter comes in last compared to Facebook and Pinterest when it comes to generating shopping traffic, overall. Check it out for yourself, below!
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