Creative email marketing goes beyond your latest offer or newsletter. It’s about engaging with your clients (and potential clients) and contributing to a conversation that leads to them making a positive action. Great email marketing will reaffirm that you understand your clients’ needs and offer trusted solutions to their challenges. It is best delivered at a time to suit your clients’ busy lifestyles and should be accessible via their preferred technology (e.g., Laptop, tablet computer, or mobile device).
Building a successful strategy will take time and effort as you plan, develop, analyze, and learn from your best (and worst) attempts. You already know that email marketing works for you. Now think, what could an increase in your creative email marketing strategies do for your business?
But just how far can great email marketing take your business?
The following infographic from iContact paints an incredible picture demonstrating the health of email marketing and the opportunity available to marketers.