In this infographic, we break down the Impact of Effective Content Marketing on your demand gen and lead nurturing goals. Use this data to show the benefits and average ROI of strategic inbound content marketing efforts as compared to outbound spending when planning your 2014 marketing initiatives.
Are Your Marketing Campaigns Leaking Leads?
You spend a lot of time and budget on your content marketing efforts. Don’t let your content go underutilized! Web personalization ensure your website always provides with the most relevant and engaging content each time they visit, accelerating leads through your sales funnel more quickly and efficiently.
Content personalization enables marketers to maximize content marketing efforts while also increasing the effectiveness of their website as a demand gen and lead nurturing tool.