When it comes to marketing channels, social media has been stealing the spotlight for years, with little or no attention left over for more traditional mediums like email. But while social media has been enjoying all of the attention, email marketing has quietly remained one of the most effective strategies for marketers in almost any industry. A well planned and executed email campaign has the ability to produce higher rates of engagement and user action than a similar social campaign. Not bad for a channel that’s been around since before Mark Zuckerberg was even born.
Despite being one of the most familiar channels to marketers, email is also one of the most complex and can be notoriously hard to master. From subject lines to send times, there are hundreds of variables that affect the success or failure of a given email campaign. In a recent Pardot survey, respondents reported using email marketing for a number of different purposes as well. With so many elements to consider, email can be overwhelming for many marketers. It’s for this reason that we have created the infographic below to help marketers design successful campaigns quickly, by focusing on the steps that matter the most.
Download this infographic.