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Content Marketing and the Power of Video [Infographic]

There’s no denying that video has become an increasingly powerful tool for content marketers.

But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.

For companies, interest in video content is obviously linked to the popularity of online video in general (in case you haven’t heard, YouTube averages 4 billion hits each day). And the rise in tablet adoption has certainly made videos more accessible for mobile viewers as well. But the truth is, video production has also become easier (and less costly) than ever before. As CMI founder Joe Pulizzi points out, the combination of new technology and the sheer cost of video production has reached “a point where there are no barriers to entry” for companies.

So what role is video playing in the world of content marketing today? We compiled some of the most compelling numbers and use cases from around the Web to help tell the story of online video marketing and the different ways organizations use it to drive more business.

You can download the infographic here, and visit to learn more about using online video presentations to enhance your overall marketing strategy.

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Comments on this Article: 2

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  1. Adam K says:

    Useful infographic – thanks. I’m surprised video is only the sixth most popular content marketing tactic; I’m sure that will change in 2013. Here’s another video marketing infographic, taking a more lighthearted look at ‘going viral’, but with some serious tips for any business commissioning a marketing video.

    • I agree Adam, video is definitely on the rise with content marketers (it actually rose 12% since last year), but the more popular tactics ahead of it are still plenty important.

      I liked the infographic you shared too, tho I’d be perfectly fine with never seeing another Gangnam Style parody vid ;)

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