After surveying 5,600 consumers to find out which online stores top the charts, Prosper Insights and Analytics found thatAmazon.com remains an online retail powerhouse. Of those surveyed, 58 percent chose Amazon.com as the “most preferred online merchant,” picked three times as often as the No. 2 Walmart.com. According to Prosper’s survey, following behind Amazon and Walmart is No. 3 eBay.com, No. 4 Kohls.com and No. 5 BestBuy.com.
So, what is it that makes Amazon.com number one? “Amazon makes it easy for shoppers to return to the site again and again,” Pam Goodfellow, consumer insights director at Prosper, said to Stores.org. “The Subscribe & Save program is a good example of that. There’s one-click ordering, and ship-to addresses are stored for shoppers. When something is convenient, shoppers gravitate to it.”
Retailers are starting to pick up on the trends and invest more into their online stores. Seven online retailers made their debut on the top 50 list this year, including notable brands like Belk.com at No. 39 and Meijer.com at No. 42.
Here at Terralever, we found it somewhat surprising that forward-thinking fashion retailers Jcrew.com and Zara.com didn’t make their way onto the list this year and that JCPenney.com, despite a bout of negative PR, held on to their spot in the top 10. In some respects the biggest shocker of them all is BestBuy.com, or as some people call it, the Amazon Showroom. A No. 5 ranking for the company that has been the butt of so many jokes is pretty impressive if you ask me.