Community Managers: The Voice of Your Brand

Building an active community around your business is today’s most efficient way of making a name for your startup company. One-time marketing campaigns only go so far to create interest for your products. When done right, community development, however, allows you to forge lifelong relationships with your customers.

Community managers run the show. In charge of mediating all communication inside and outside the business, they help engage clients, drive sales, and build brand awareness. They act as support for all—protecting the interests of both the client and the company. When things go wrong, they are the peacemakers and problem solvers. Their workdays never end.

How do they pull it all off?  What skill set must a successful community manager possess, besides strong communication and good judgment, allowing them to coax out the champions and keep the trolls at bay? The people at Get Satisfaction have the answer; check it out in the infographic below:

Community Managers: The Voice of Your Brand image Champs v Trolls FINAL

Discuss This Article

Comments: 0

Add a New Comment

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.