This infographic from Placester highlights some of the challenges B2B companies face when trying to find new customers. It also shows that online content is one of the best ways you’re finding new customers. In particular with your website, search marketing, and email/electronic newsletters.
So, as you plan your 2014 budget, how are you going to spend your marketing money? Increase your content marketing? Finally take the plunge into social media? Or focus on corporate blogging and search engine marketing?