We have all heard quite a bit when it comes to content marketing. It seems like everyone is talking about it, however, very few know how to effectively utilize this new marketing channel. Content marketing is of much more importance today than it ever has been. Did you know that 90% of all organizations use content marketing in their efforts now? The infographic below is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it. Content marketing is here to stay and these stats definitely prove the fact.
Source: Demand Metric