4imprint has created a new infographic to demonstrate the value of including promotional items as part of an organisation’s marketing mix. By comparing the effectiveness of TV, print and using promotional marketing campaigns – as well as looking at the results that could be achieved when all three are combined – the infographic clearly shows that such merchandise can have a significant positive impact on a brand’s image, in addition to delivering a highly-competitive return on investment. The infographic demonstrates that 79% recipients who receive a promotional item – such as a printed pen, mug or notebook – are more likely to do business with a company in future and proves the longevity of this approach, with the majority of recipients keeping the product for more than a year.
The role of promotional products in the marketing mix – An infographic from 4imprint
