Digital Skills & Talent Gap Study: Summary of Top Findings – Register Now ›
Popular Today in Social: All Popular Articles

A New Social ROI Framework (Infographic)

Marketers across the globe are trying to answer the most important question about what they do – namely, can they quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back? Our State of Social Media Marketing Report confirms that measuring social marketing ROI is the leading challenge for marketers, as indicated by 57% of respondents.

To address the social ROI question, Awareness developed a new framework for measuring social marketing value. We posit that social marketing value has two sides – overall social marketing contributions to the business over time (usually measured year-over year), and specific social marketing contributions to customer engagement and sales (usually campaign-based and short-term).

A New Social ROI Framework (Infographic) image New ROI Framework final

For more about the new social ROI framework, download the full free white paper. Marketers, how have you measured campaign-based and overall success in the past?

Comments on this Article: 0

Add a Comment

Add a Comment:


Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.