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A Marketer’s Guide To Drip Campaigns (Infographic)

A Marketers Guide To Drip Campaigns (Infographic) image Drip Campaign Basics15

Nurturing leads to a sales-ready state can often be one of the most time consuming and tedious parts of the sales process. You need to worry about providing content that is relevant to a lead’s needs at that particular moment. You need to be able to stay in touch without coming on too strong. Most challenging of all, you need to be able to do this for hundreds of leads at once.

Wouldn’t it be nice to have all of that work taken care of for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time to focus on projects that matter, all without having to lift a finger. Sounds pretty good right? Well drip marketing campaigns do all of that and more for marketing and sales teams everyday.

Want a deeper look at drip marketing? Pardot has put together the infographic below to showcase just a piece of what you can do with drip campaigns. Review several popular types of drip campaigns, hone your skills with best practices, and see for yourself what a drip campaign can do with an illustrated example. Take a look!

A Marketers Guide To Drip Campaigns (Infographic) image Drip Marketing Infographic15

Download this infographic.

Comments on this Article: 3

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  1. Santosh says:

    I came to know very important points which i need to follow in social media campaigns.

  2. I have found that infusion soft if pretty easy to use for drip campaigns (I don’t work for them, just my opinion)

  3. Matt Wesson says:

    Thank you so much for the comment Kelsey! Infusionsoft has a great drag-and-drop interface very similar to Pardot’s. I think drag-and-drops is by far the easiest way to assemble these campaigns.

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