5 Social Media Marketing Predictions for 2014 [Infographic]


With each New Year comes a new wave of red-hot social media strategies for marketers to implement. 2014 is no exception, as it’s poised to be a year of big ideas and even bigger campaigns.

The above infographic from OfferPop features 5 predictions for social media marketing in 2014 complied by their team after reviewing data and upcoming campaigns from the best-of-the-best brands on social media.

Video and e-commerce will be centerpieces for social media marketing, and don’t be surprised to see brands make the fans the stars of their increased number of campaigns. Check out the top five trends for 2014 and start planning your social media outreach.

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Comments: 1

  • Nishith says:

    A decade after the advent of social media, there is a lot of ambiguity on the actual effectiveness or rather in quantitative terms the ROI from social media spends. We come across several performance indicators yet there aren’t any integrated metrics components available that can measure all components and derive a realistic ROI number.

    here is my take on “ow a holistic social media performance evaluation metrics should be created and what metrics should be analyzed for each of them”.

    Would appreciate your thoughts.

    Link to the blog: http://nishithsblog.wordpress.com/2014/01/21/how-to-derive-measurable-roi-from-social-media/

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