2013 was a memorable year for social media. Chris Hadfield tweeted his way to rock star astronaut fame, Oreo dunked in the dark and Oxford Dictionaries annointed ‘selfie’ as word of the year.
In addition, social media platforms continued their rise in popularity. Facebook passed the 1.11 billion monthly user mark last May and Google Plus inched closer to Twitter as the second largest social media network.
Here are a few highlights that surprised me:
- 23% of Facebook users check their account more than five times per day
- Twitter’s fastest growing age demographic is 55 to 64 years olds, registering an increase in active users of 79%
- Google Plus skews male, a demographic representing 67% of its users
- There are over 1 billion LinkedIn endorsements
- Instagram gets 1,000 comments per second
- Nordstrom is the most popular brand on Pinterest with more than 4 million followers
- Social media generates almost double the marketing leads of trade shows, telemarketing, daily mail or PPC
What do you think 2014 will bring? Leave your predictions in the comments (or bookmark this page and come back next year to see what changed in the world of social media).