20 Amazing Marketing Statistics That Will Drive 2014 (Infographic)

As we have flipped the calendar to 2014 and closed the chapter of 2013. Marketers have started developing social media strategies for ‘The New Year’. This is the year where social media is no longer a luxury; it will become a must-have in the current marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Below are the 20 amazing Marketing Statistics that will drive 2014.

20 marketing statistics driving 2014

What to expect

  • 78% of CMOs think that custom content is the future of marketing. Talking to everyone will be ineffective thus having a specific message for very select audiences will deliver bigger results.
  • Marketing teams will spend $135 billion on digital marketing collateral. There will be more money involved, more people involved, and more online players than ever before.
  • Internet advertising will account for 25% of the entire ad market by 2015. Wow right!

Trends in the marketing mix

  • Social Media: Social media marketing budgets will double over the next 5 years.
  • Content: Nearly 50% of companies now have content marketing strategies. Content is the king and always be will be, thus there will always be need for organic content which will attract your audience’s attention.
  • Email: Email with social sharing buttons increase click-through rates by 158%. Creating email marketing campaigns with more shareable content and the ability to easily share will help increase your reach.
  • Events: 67% of B2B content marketers are finding events to be a very effective marketing tactic.
  • PR: 73% of reporters think press releases should include images. As they say a picture is worth a thousand words and 3/4th of the reporters agree with the same quote as well.
  • PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014.
  • SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results goes to the first item listed. Wow! If you’re not already active in Google +, you need to seriously consider how to add it in your online marketing strategy. Make certain you are optimizing all of the Google tools such as authorship markup, Google+ Local listings, Maps, etc. All of this will help towards your SEO.

What to consider for your digital audience

  • Inbound marketing delivers 54% more leads than traditional outbound marketing.
  • 52% of marketers have found a customer via Facebook in this year. Facebook prevails, but a very important point to remember. Facebook is not the only means of social media; integrate other mediums as well in your marketing strategies.
  • 43% of marketers have found a customer via LinkedIn in 2013.
  • B2B companies that blog generate 67% more leads than those that don’t.
  • 55% of marketers increased their digital marketing budget this year.
  • Visual content is processed by the brain 60,000 times faster than text. Videos on landing pages increase conversion by 86%. 65% of people are visual learners, so there will be an industry-wide shift toward to employing visual content in marketing initiatives. All content: blogs, emails, Ebooks, PR announcements, social media posts, infographics, etc. – will need captivating visuals to stand out and draw people’s attention in.

Source: Web-based asset management company WebDAM has compiled this infographic highlighting 20 legit statistics and digital marketing predictions for this New Year.

Comments: 3

  • Ashley James says:

    from a financial analyst point of view, i think social media trend will decline in favor of messaging apps such as wechat and whatsapp. This trend is also seen in company stocks


  • Elizabeth Armenta says:

    I do think a big reason for the doubling of social media budgets is Facebook’s new algorithms. You have to pay to get seen now, so that necessitates a major budget adjustment.

  • James West says:

    This is a great infographic and there’s plenty of interesting facts here. 50% of companies now having a content marketing strategy is a big one.

    I found lots of other fantastic resources for my content strategy in 2014 here – http://www.contenthero.co.uk/content-marketing-in-2014-essential-resources-for-marketers/. In fact, a few of your pieces are included.

    The bottom line is that more companies than ever before are starting to see the value of content. I’ve seen an increase in the amount of digital agencies changing their tact to accommodate content, rather than link building, focusing heavily on on-page SEO, etc.

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