The shift to the visual is evident everywhere we look, in all media — the infographic below explains why.
A good, strong visual married to a good concept — with the right strategy and the right words — wins every time, especially in today’s busy, noisy media world. One thing is clear: visuals and all that traditional creative expertise brings to the table has never been more important for capturing eyeballs, expanding brand influence, and getting people to act.
The brain processes visual information 60,000 times faster than text.
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Visuals satisfy our short attention spans and distracted lives.
Visuals tap into our primitive selves, inspiring powerful emotions.