Shape a brand and you shape perception. For enduring value, make sure your business looks as good as the value it represents. The quality of your identity and the sensory experience your brand delivers can be the difference between a lead and a bounce. Following is a 12-point checklist to help you evaluate the attributes of your brand identity.
This checklist is a brief summary from our experience creating brand identities for a digital world. If you can think of more points that you believe contribute a powerful and enduring brand identity, your comments are always welcome.