An infographic is worth a thousand words; a lot more in some cases.
As a marketer, a great way to supercharge your marketing and branding efforts and also help your content go viral is by leveraging infographics.
How powerful can infographics be? This will be different depending on a lot of factors but a recent study published on Alltwitter.com revealed that having infographics embedded in content published on a blog could increase social sharing by as much as 832%.
While infographics work, the reality is that there’s the right and wrong way to go about them; one of the wrong ways is using the wrong tool and another way is by not effectively marketing your infographics.
This article shares 10 resources to help you rock your infographics; whether you want to create better looking infographics or get more exposure to your infographics, the following resources will be of great help.
CREATING YOUR INFOGRAPHICS
You need the right tools to create good looking infographics. Here are my top 5 tools for creating infographics:
One of the top apps for creating online presentations, EWC Presenter is an HTML5 app that allows you to create good looking infographics that can be embedded on any site or downloaded.
It’s currently in beta and you can create your infographics for free by creating an account.
Piktochart allows you to create good looking infographics based on already existing designs and in a simple, easy-to-use interface.
You can create your infographics for free or upgrade to a PRO account to get more out of your Piktochart account.
More than a million infographics have already been created with Infogr.am and it’s a tool worth considering for creating beautiful infographics and charts.
The only downside I can think of is that you need to upgrade to a PRO account before you can download your infographics.
This app is still in beta but it has some nice features including a simple, drag-and-drop interface that allows you to create good looking infographics, easily.
With a community of over 50,000 developers, marketers and journalists, Visual.ly is a community of active infographics enthusiasts that allows you not only to create your infographics but also to market it.
You can create your own infographics on Visual.ly by selecting a design and authorizing your Twitter or Facebook account.
DISTRIBUTING YOUR INFOGRAPHICS
Cool infographics is a moderated site that provides an opportunity for you to promote your infographics.
Your infographics can be featured on this site if you contact the site admin; not all infographics will be accepted but great focus on quality of topic/content and effective data visualization will significantly increase the chances of your infographics being accepted.
This is the infographics section on the GOOD website where you can submit your own infographics or access other cool infographics published on the site.
You’ll need to create an account to be able to post your infographics.
This is the infographics section on Reddit where you can share links to your own infographics or other cool infographics you find on the web. You can also check out the popular infographics in this section to see what they’re doing right and what they’re doing wrong.
You need a Reddit.com account to be able to use the Reddit Infographics site.
This site helps you take things to the next level by sharing over 100 sites that you can submit your infographics to. You should definitely check it out!
MARKETING YOUR INFOGRAPHICS
The aim of every marketer is to create infographics that go viral. This post by popular blogger Neil Patel shares 5 practical ways you can promote your infographics and help them go viral.
The post also shares various resources to help you follow through with what is suggested in the post.
A very comprehensive article, this post shares a process you can follow to not only create good looking infographics but also shares how to promote your infographics for maximum exposure.
This article published on popular web design blog, 1stwebdesigner.com features 6 different and unique ways to get exposure for your infographics. Some of the methods featured in the post include submitting your infographics to infographics directories, using Stumbleupon, Pinterest and Reddit to promote your infographics as well as using blogger outreach to help your infographics go viral.
You should visit the above link to check out the post for a full overview of the methods shared in the post.
There’s always a tool/resource you can think of for doing something exceptionally well; for example, when it comes to effective blogging, I can only think of WordPress. If I want to build an HTML site, I will think of IMCreator and if I want quality marketing advice, I’ll think of QuickSprout.com. Similarly, the above are powerful tools and resources you should be thinking of if you want to create quality infographics that can take your marketing to the next level.