In today’s increasingly digital world, we marketers have more opportunities than ever to drive traffic to our virtual stores, websites and company blogs. There are countless tactics we can employ to bolster brand awareness and increase lead generation, and together they fall under the umbrella of inbound marketing.
Unlike traditional forms of marketing, inbound marketing seeks to provide potential customers with relevant and interesting content that makes customers actively seek out the brands that they need, when they need them. When used effectively, the benefits of successful inbound marketing campaigns are endless.
So if your end goal is increasing Web traffic and growing your company’s bottom lines, you should consider the following seven critical elements of inbound marketing:
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Recent research indicates that 93 percent of online experiences begin at the search engine. Your customers are out there in the digital world, searching for the content that you have to offer. SEO has become such a critical part of surviving online that very few, if any, companies are able to stay afloat without it.
By providing relevant and keyword-specific content, you’ll be able to improve your organic search results, moving your company closer to the top of Google’s SERPs. And that’s important, because 75 percent of Internet users won’t scroll past the first page of search results to find what they’re looking for.
2. An enthusiastic team that always yearns for more
Forward-thinking marketers never are never out of new and improved ways to reach their targeted audiences. Rather, they are always brainstorming ways in which they will be able to trail blaze their next viral marketing campaign. As you begin to assemble your marketing team, look for candidates who are enthusiastic and excited about facing the challenges of marketing in the digital age. The more driven the team, the more favorable the results.
3. A regularly updated blog that adds scores of value
We’ve all been to websites that have blogs that are literally collecting dust on the Internet, however that’s possible.
It’s one thing to have a blog. It’s quite a different thing to have a blog that’s updated regularly. Regular posts and maintenance on a blog that’s filled with high-quality content can do wonders for any business. In fact, companies that have blogs have noticed a 97 percent increase in inbound links. What’s more, B2B marketers who blog regularly have noticed a 67 percent increase in lead generation. In other words, blogging is truly transformative for your inbound marketing strategies.
4. A strong presence across multiple social media platforms
These days, everyone is on social media. Or at least it seems that way. For example, Facebook boasts 1.4 billion users. And 98 percent of 18- to 24-year-olds are on at least one social media platform. With this in mind, marketers would be foolish to ignore their social media opportunities. By building strong presences across a multitude of platforms you can much more easily reach out to your audiences directly, engaging with them when they reach back.
5. A passion for your industry and customers
None of the above really matter if you’re not passionate about what you do. People can see through that which is fake. And they can certainly see when people are being honest and pouring their hearts into everything they do. We are attracted to those who are passionate, so always keep that in mind.
6. Freebies and contests
Everyone likes something for free. Whether you’re offering a free dinner somewhere, a coaching evaluation or a one-year magazine subscription, potential customers will be more willing to listen to what you have to say if they have the chance to win something during the process. Plus, all the social buzz generated around your freebies is sure to attract some new leads to your site.
7. A strong design team
We are very visual creatures, enticed to that which is attractive to the eyes. By employing a strong design team, you’re able to brand yourself in a favorable way that draws in curious customers. The more sleek and appealing your design, the more likely customers are to check out what you have to offer.
We have more tools than ever before at our disposal when it comes to marketing. It’s imperative that we harness these tools in such a way that brings customers to us naturally and honestly. By employing effective inbound marketing strategies, businesses are almost guaranteed to see their website traffic increase, and correspondingly, the customer base grow.
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