This latest news from BBC presents a startling look into how poor record keeping and waiting times in medical institutions can actually kill. From the report:
“In a joint letter, Westminster, Hammersmith and Fulham, and Kensington and Chelsea Councils complained to the trust about its handling of the problem.
The letter said: ‘It seems to us there could be a possibility of clinical harm as a result of delays in the diagnosis and commencement of treatment arising from the trust’s failings.’”
If you’re well aware, one of the advantages of meaningfully used EMR is that it would help quicken document processes and streamline hospital and patient management. This means shorter waiting times and more organized patient profiles. Unfortunately, many institutions from around the world are still grappling with the issue of implementing IT into healthcare.
The above example, however, should give software vendors more urgency to promote their technology and educate professionals and institutions on their proper use. Despite this, one cannot deny the presence of obstacles such as:
- Lack of time – Both private practitioners and those in institutions don’t have a lot of free time throughout most of the day. Surely you all know just how tiring it can get in their line of work. It’s hard to promote something when your market comprises of very elusive and hard to reach individuals.
- Tricky phone network – Calling a hospital is probably a lot riskier compared to calling a regular business organization for B2B. If you end up dialing the wrong number (especially an emergency number), they have a right charge you to the full extent of the law.
- Lack of understanding – As stated before, many institutions and professionals are still skeptical about the use of EMR and other medical recording technologies. On the other hand, there are also those who actually overestimate its value and expect the software to perform functions that don’t exist.
To summarize, what you have here is a substantial lack of time, communication, and information. In order for them to even know that products like yours exist, it is only more important for you to have a software lead generation strategy. Contacting these prospects is only the first part of what lead generators do. Some of the best medical IT companies have even employed a multi-channel approach in order to grab their prospects’ attention and start this long process. It’s then followed by a lengthy qualification phase where interests and needs are briefly investigated. Finally, some companies finish up with appointment setting so that they won’t end up taking too much time on their prospects’ part. This gives the prospect not only awareness of a better solution for keeping medical records but also the option to choose the time and place to learn more.
The lack of EMR use among medical institutions and professionals is both surprising but at the same time hard to deny. Plenty of them still don’t understand the risks they are making if they underestimate its significance. Don’t wait until even their own waiting times are starting to kill their patients. Start marketing and generating leads for your EMR today!