The kickboxing fitness franchise is breaking the mold in the fitness industry. One can find several specialized fitness centers dedicated to serving clients who want an exclusive, fun and proven workout that guarantees results. Lately, business owners have increased their revenues by expanding their fitness clubs, both in number and in size. However, the million dollar question is – why do they invest in the kickboxing fitness industry?
Let’s dig deep into the matter and find out the trends within the trend and motivation behind a kickboxing franchise business
Detailed market research is an absolute necessity to achieve a competitive edge over the market. On the surface, the approach for smaller and specialized facilities are obvious. These usually cost less to open, require fewer employees, and is much easier to run than its large-scale counterparts. A kickboxing fitness center also does not need as much equipment as other gyms. Consumers are becoming more aware and ambitious with their fitness levels and are looking for real fitness programs and not just access to fitness equipment.
The sense of empowerment
Related Resources from B2C
» Free Webcast: Know Your Story, Understand Your Customer
There is something empowering about kickboxing – something primitive and combative. It is this sense of empowerment that appeals to most people, particularly to women who make up nearly 85% of the customer base. In fact, this form of fitness program has become so popular that most franchised kickboxing classes have already outgrown many other martial arts facilities. Many professional boxers have also developed a workout that allows members who are interested in boxing to ‘get fit’ and not just ‘to hit’. Moreover, a kickboxing fitness franchise will even appeal to the over-40 crowd, especially when additional services are offered, which may include blood sugar monitoring, bone density monitoring, and blood pressure monitoring are offered.
Revenue and membership numbers
Business models that offer members a 24-hour key card access and varied fitness routines have been the most popular during the last five years. However, some experts see the big-box concept making a huge comeback as the economy improves and people are looking for bigger and better fitness centers. Revenues are expected to grow at a rate of 2.9% and reach nearly $30 billion by 2018. In fact, health club memberships have increased from 47.7 million in 2008 to approximately 52.6 million in 2013. These numbers are expected to continue to rise, as consumers pursue healthy lifestyles and their discretionary income grows. According to an IHRSA report, health clubs, including kickboxing fitness centers, attract nearly 59 million consumers a year. It has been estimated that one out of every five Americans aged 6 years and older is a member of a fitness center.
Technology as the emerging trend
Technology continues to contribute to the fitness industry’s success. New communication tools, machines and automated security have helped to reduce the overheads for operating most gyms. Keeping up with new technology has also been the key to providing franchisee training and ease the running of your fitness center. However, technology is the key only when combined with a perfect balance of personal attention. Consumers usually feel more comfortable if they are assisted with their exercise routines and the technology associated with it. Also, to avoid any legal issues that might crop up during the initial stage of your establishment, hiring the service of an attorney can be highly beneficial to help with any legal situations.
Time and special promotion are the biggest factors
Research says, the first few months of the year are crucial in the fitness industry. About 30% of members join fitness clubs during the first quarter, with January yielding the highest proportion of membership sales. On top of that, the special New Year’s promotion encourages more memberships by offering discounts and lower priced monthly memberships. Excellent marketing is especially required in this field, and a franchise can have a distinct advantage by maintaining a wider reach of marketing and recognition. Overall, the fitness industry is highly fragmented with the 50 largest companies controlling only about 30 percent of the market.
The latest kickboxing techniques
Most importantly, your trainers should be skilled and proficient enough to efficiently teach kickboxing techniques in a circuit training style. Most people want to perfect their hand-eye coordination, footwork and other movements. However, kickboxing not only incorporates these movements, but it also involves strength and cardiovascular fitness training as an essential part of its program. One of the biggest advantages of franchising is that you can start your project with an already established identity and brand recognition.
Fashion changes, technology evolves and changes, but staying fit remains the only constant factor.