Before there was Friendster, then came Facebook, and now Google has introduced a new website to go with the social networking site competition: introducing Google+. It is pretty much like what a social networking site would deliver to users; post status updates, pictures, and share videos and the like. However, instead of a “like” button you have a “+1” button and instead of Facebook’s “groups” you have Google+ “circles”.
It is pretty much the same actually, but would you bet on Google+ for getting b2b leads and appointments?
Many business owners and marketing specialists abuse (so to speak) the power of Facebook and Twitter as a means to gather and qualify b2b leads. Facebook has a whopping 800 million users registered to their website and a large portion of that are other businesspeople. Compared to that, Google+ does not even come close; in fact, it is far from closing in.
This is the downside to opting for Google+ since not enough people have registered to the site. Other than this, it is owned by Google. Ergo, if you post something there, sure enough it will be seen and crawled into Google’s search engine.
Opting to go for Google+ in generating b2b leads is up to you. There are still other great lead generation techniques out there, even if it is out of the Internet. For example, getting the aid of quality b2b lead generation services. Lead generation companies that have already acquired an immense amount of experience will be the key to letting your company earn more qualified sales leads and appointments.
The thing with B2B lead generation is that there isn’t a single right way to do it. Most market places have recipients who respond to different marketing mediums. The thing to ensure is that you understand your individual target markets and you use the right mediums that will target the majority of them.
This could be Google+, Facebook, email, DM, telemarketing, SEO, events, sponsorship etc. etc. etc.
Knowledge is the key to success.
I agree. The point is to get the right way to do it in a short amount of time. The more time we waste the more leads will go to competitors.