Why Google+ Is Making ‘Authorship’ a Must for Your Brand

Comments: 5

  • “When Schmidt & Crew say “anonymous” what they really mean is “users who don’t have a Google+ account.”

    Sure, you may need a Google+ account to remain relevant. Maybe. But the more urgent and pressing issue here is the rel=“author” tag, which allows writers/brands/companies/whoever to attach an actual “verifiable” identity to the content that they publish online.”

    – I’m not all too sure about that. I think that solid content is solid content and assuming that it’s unique and uniquely valuable to the user, Google will still recognize that as it does now. However, amongst those people who do have author-tagged content around the web, being authorized is said to give you prominence above those who don’t.

    Barry Schwartz @rustybrick, has some interesting views: http://www.seroundtable.com/google-search-rankings-16343.html

    You can see more about my thoughts on what makes content unique here: http://www.lucasgarvin.com/seo/251/unique-content-is-important/

    Thanks for the great post!

    • Thanks for jumping in, Lucus. I definitely agree with you that “solid content is solid content.” That needs to be everyone’s #1 priority.

      My point is that writers who *do* posses great content should get on board with Google+ to disseminate that content even more effectively! Thanks again!


  • This is both the good, and the bad news. Good, as those with information can educate a broader audience quickly; bad as everyone becomes a writer. Or plagiarist. The follow up to that is the meaning of “expert” begins to wobble.

    Am a “no hype” publicist for tipping journalists to the best sources…meaning most authoritative due to their Experience, Not because they have a large PR budget and appear on TV shows, as often happens. So with Google+ perhaps the definition of “Expert” will be over-hauled.

  • Hi, Bonnie! Thanks for commenting…

    The notion of “expert” was at risk with sites like Wikipedia and Quora in their infancy. Today, however, I think many of us would trust Wikipedia, especially when it comes to articles that are well cited and provide plenty of annotations.

    I think the rel=”author” tag will reward writers who truly are experts and back their credibility with plenty of healthy links and quality sources.

    As Lucas points out above, “solid content” (i.e. content from verifiable experts, as I would interpret him) always wins out in the end.

    Thanks again!


  • Great article, although I are the great benefits of using google + authorship it’s main benefit is for seo. As for google + I cannot stand it although if it was not made by google I and most of my customers would not use it.

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