This is part of an ongoing series of articles on how to deploy specific social network updates to utilize the Social News Strategy in the most effective manner.
Google Plus is interesting because Google chose to base the organization of personal connections on the concept of circles. It’s intuitive, right? I mean, who doesn’t mentally group their friends into circles?
Unique Sharing Functions
This makes sharing features even more robust because you can share with the entire public, one circle, or one individual – even if they aren’t on Google Plus! You can also control notifications to specific circles or users with which you are sharing the content. Selecting to ‘Send an email to Your Circles’ will send an email to these users via Google Plus.
Related Resources from B2C
» Free Webcast: Strategic Thinking: Social Media + Social Business Strategy
Just like Facebook, Google Plus will allow you to post links that contain a thumbnail image from the page to which you are linking. Always scroll through the different thumbnails to choose the most attractive option.
Post Style Options
Bold – add asterisks (*) around the words that you want to render as bold. This will also be used in the post’s HTML title tag, which will help your post show up in relevant search engine results.
*This is important* = This is important
Italicize – add underscores (_) around words that you want to italicize
_A brilliant quote_ = A brilliant quote
Build Your Brand Community Page
Google Plus business support starts with Google Communities. These communities are similar to Linkedin and Facebook groups since they are public interest-based communities. However, Google Plus allows you to interact as your brand, rather than forcing you to comment as a user like Facebook.
When starting your Google Plus Community Page for your brand, make sure that you drive as many people as possible inside your business network to join immediately. This is crucial because search results in community page search is mostly organized with the groups with the most members at the top.