Is it worth having Google Plus? Since the social network’s launch in 2011, companies have been asking this question. Google Plus has become a bit of an enigma, invoking responses of love, hate, or uncertainty from professionals. Rather than tell you what to think about the site, we’ve decided to put it on trial. The defense will argue the benefits of Google Plus and the prosecution will argue the negative aspects of the social network.
Defense: It improves SEO.
It has been shown that Google Plus shares and +1 clicks can improve a site’s search engine ranking by aiding in the link’s relevancy to Google’s search engine. It doesn’t necessarily mean the more +1 clicks, the higher the ranking, but the clicks help.
Prosecution: It’s another social media account to manage.
You may not want to invest resources in managing yet another social media page. If your social media capabilities are stretched as it is (or nonexistent), you might think this is too much of a burden.
Defense: It has unique features.
As Forbes has pointed out, the Communities feature of Google Plus allows users to form groups around particular interests; also, Google Plus’s Hangouts helps users set up discussions and meetings. In other words, Google Plus provides new ways to organize and manage your connections.
Recommended for YouWebcast: Why, What, and How to Do Social Selling
Defense: You can link to it through Hootsuite.
You can use Hootsuite to link all your social media accounts, including Google Plus.
Prosecution: Time will be required in order to learn it.
Even if you currently use other social media sites, there is still going to be a learning curve when getting started with Google Plus.
The verdict is up to you. We at Mixed Digital want to hear your take in the comments below.
Is it worth having Google Plus? Tell us why or why not.
It’s a social web – don’t forget to share and comment.