Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus activity to influence their search results, it’s clear that Google Plus marketing is going to have a role in both search engine optimization and general social media optimization for the foreseeable future. Since Google has made it clear that their network is here to stay, let’s take a look at five different tactics you can employ to increase your influence on Google Plus:
Have a Great Profile
When someone visits your profile for the first time, you want them to be drawn to what they see. Not only do you want to have a profile that’s visually appealing, but make sure it has plenty of information so people will be able to get a good idea of what you’re all about. Although you don’t want to copy exactly what they’ve done, feel free to look at the profiles of popular Google Plus users for inspiration.
Be Active With Your Sharing
A big part of successful Google Plus marketing is actively sharing content. While this component is crucial, plenty of people make mistakes in regards to it. For example, there are lots of individuals who think they should only share content from their own site. But even though there’s nothing wrong with letting your followers know that you published a new blog post, try to limit self-promotion to 10-20% of your overall sharing. By focusing more on establishing yourself as an authority for your entire industry, you’ll find that people naturally view you as more influential
Know How to Utilize Circles
This ties into the previous point of sharing. If you’re trying to spread your influence among multiple target audiences, the Circles feature of Google Plus can really help you out. By taking the time to organize people in logical groups, you’ll be able to control who sees different pieces of content you share. This will make it possible for you to share a lot without worrying about clogging people’s feeds with posts they don’t really care about.
Take Time to Hang Out
Because Google Plus Hangouts make it possible to communicate with multiple people via video calls, this can be a great way to really boost engagement by hosting special events.
Related Resources from B2C
» Free Webcast: Strategic Thinking: Social Media + Social Business Strategy
Add Value with Your Comments
When you write a comment, think of what you can do to really add to the conversation. By giving different opinions or spurring new thoughts, you’ll find that the people who follow and interact with you will be excited to see what you have to say in future comments that you leave.
Developing a truly effective Google Plus marketing strategy is something that takes time. But as long as you start putting all the tactics we covered into action, it won’t be very long until you start seeing noticeable results from your social media marketing efforts.
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Post originally published at Web Strategy Plus.