Customers are looking for you online
More than 95% of customers search for local businesses online. Google estimates that 40% of mobile searches (on smartphones and tablets) are looking for local businesses. If you’re business serves local customers on a face-to-face basis, you have to be visible in local search.
Having a listing in Google+ Local can really power up your sales. People can find your listing by searching directly in Google+ Local if they know about it, but your local listing will also show up in “universal search”, the normal search everyone does in Google all the time. Depending on where they search, here’s how listings may look:
Graphic courtesy of Search Engine Watch. They discuss this in even more detail.
In order to ensure that your business will show up here, you need to do a few critical things:
- Find your listing and claim it.
- Fill out as much as possible of the information requested: a full, compelling description, photos, logos and other images for your business, hours of operation, payment options, and so forth.
- Ask customers to write reviews, and reply to their reviews.
Then just watch your phone and foot traffic increase as a result. You can do this yourself without spending a dime. Or you can ask Rank Magic to help with this and also with Yahoo Local, Bing Local and more at very reasonable rates. You can ask about it here.