5 Reasons to Consider Google Plus in Your Social Media Marketing Plan


Google Plus has been around for quite a while now and marketers are using it to enhance their business successes. According to GlobalWebindex – Google+ is the second largest social media platform with 343m users since June, 2011(when Google+ was started). If you haven’t employed this platform yet, below are some great reasons that will help you change your mind.

1. Real-time topical search streams

Goog+_RealTime_SearchSearching for your industry-related queries on Google+ produces far more accurate results than those on Facebook; therefore, these results will allow users to engage in meaningful industry-related conversations with interested parties who may cover topics important to your company. Also, the network lets users share directly from Google search results, and contribute to a topical Google+ stream.

2. Higher Search Engine Visibility

The content published on Google+ is indexed and ranked by its search engine. Google+ sharing function (i.e., +1) has broader search engine optimization influence than shares on other networks. When users +1 content, it can create a ripple effect that can increase brand awareness and social influence.

5 Reasons to Consider Google Plus in Your Social Media Marketing Plan image Goog Search Visibility2

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3. Leverage your AdWords campaign

Goog+_Adwords_CampaignBy linking your Google+ URL to your AdWords ads, users can endorse (+1) your company’s ads. More the people who endorse those ads, more your company’s Quality Score increases – Quality Score is how Google estimates how relevant ads, keywords, and landing page are to a person seeing your ads.

In turn, Google’s search engine is more likely to highlight your company ads in higher positions than those of your competitors, which additionally raises your company’s “social awareness” and increases its relevance in search queries.

4. Hangouts and Collaboration

google-plus-hangoutGoogle + hangout is an online gathering place where you can facilitate a virtual chat with nine of your closest pals. Hangouts provide free video calls with up to ten participants. Unlike Hangouts, Skype charges for this feature. This feature could serve your best marketing interests by engaging your predetermined top influencers to participate in your latest product or service before its release. Hangouts facilitate the meeting with clients, networking with experts and thought leaders, or simply creating a virtual co-working space.

5. Authorship and Google Local

google-plus-authorshipGoogle uses author information associated with their Google+ profiles in search results, meaning content produced by writers with personal Google+ profiles linking website/blog content to their profiles will be more widely visible. In addition to this search results with the author’s photo displayed are more eye-catching to users and have more likeability to be clicked on.

5 Reasons to Consider Google Plus in Your Social Media Marketing Plan image google plus LocalGoogle Local helps your business show up in local search results. Every business listed in Google Places now gets its own page in Google+. Businesses can claim their existing pages. Users can check out the information and post their reviews. These pages are being indexed by the Google spiders. So, Businesses need to manage these pages through Google Places.

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This post was originally posted in blog.grazitti.com

Discuss This Article

Comments: 9

  • Was looking to put a chat room on my site under homework group but after looking at google hangouts wanted to ask if you can help me put that on the site. Do you think that would be better?

  • Cheyserr says:

    I always thought that giving equal importance and time to different social media accounts is a good strategic plan. Which in a way is partly true I think. It’s always good to allocate time and effort to different social media accounts for engagement. But I never really realized that google plus has this greater impact compared to the rest.

    Thanks for sharing this.

  • madAtGoogle says:

    and one huge reason to include google in your business in the light of the way they destroyed google reader

    google can not be trusted;
    google is self conceited and a money whore
    google is evil

  • All these are good reasons to get into Google Plus ASAP. Which is exactly what countless people are doing right now.

    Actually, the very fact that it is growing so rapidly is an asset in itself. I’ve found that once you have a bit of a footprint on the site you don’t have to do much to grow your network further. People keep finding and following you of their own volition.

  • Shell says:

    Great list. i’ve also found engagement levels are much higher on G+ than on all the other social networks.

  • Melissa says:

    I think hangouts and leveraging the AdWord is the best part of G+. hangout is a great way to connect with not just customers, but also anyone around the global, and +1 of AdWord is just priceless for the business prospect.
    Thanks for rest of the valuable points.

  • Hi all,
    Thanks for considering my post.
    @William Melvin –
    Yes, Google Hangout website integrations better. It allows you to develop collaborative apps that run inside of a Google+ Hangout. Hangout apps behave much like normal web apps, but with the addition of the rich, real-time functionality provided by the Hangouts APIs.
    Refer to the following video tutorial on how to integrate Google Hangout on your website.

  • Walters says:

    Great tips on how to leverage social media marketing.Most of the small businesses utilize social media sites such as Facebook and Twitter to promote their products and services. I have to say that I know some small businesses owners who benefited a lot from the use these social media sites.

  • Awesome list, G+ has all the access we need to all social medias. leveraging the AdWord is very effective on promoting your company and products. I can say that G+ is a friendly tools. Thank you for interesting post!

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