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10 Ways Google+ Can Help Your Business

Question: How are you using Google+ as an entrepreneur? Give one tip.

Question by: George

Build Your Brand Following

“Google+ is a very powerful platform when used correctly. My tip would be to share interesting content, especially images with your followers. Keep at it and people will start re-sharing your content which will build up your following naturally.”

- Ben Lang | Founder, EpicLaunch

SEO-Friendly Social Network

“While I’m not sold on Google+ as yet another personal social platform, it’s crucial for search engine marketing. Google is already modifying the way they display results based on your Circles, so get it and learn to love it. Create an account and fill it with good content about your business and make good connections, just like real life.”

- Therese Kuster | Owner, TargetClick Marketing Solutions

“Plus” Your Own Content

“With the new Google+ search integration, people are more likely to see content from people they have circled. Give your own content a boost by taking a moment to plus your blog posts and other content around the web. “

- Laura Roeder | Founder, LKR

+1 Related Content

“Don’t just use Google+ to market your own product. Make sure to +1 content that your users and prospective customers care about. Try to be a thought leader and a curator of great information that will help all of your customers.”

- Aaron Schwartz | Founder and CEO, Modify Watches

Make Conference Calls

“Google Hangout is my favorite Google Plus tool. The multi-person video chat is important because, when possible, it should take the place of conference calls. Fifty-five percent of communication is non-verbal. Why miss over half of what someone is saying over the phone when you could talk face-to-face from anywhere? “

- Nick Friedman | President, College Hunks Hauling Junk

Interviewing Candidates

“Interviewing in person is always the best method. But when that’s not feasible, Google+ Hangouts allow you to video conference with job applicants. It’s great because you can include multiple people on the call at once, from the comfort of their home. “

- David Adelman | Founder and CEO, Reel Tributes

Hangout for Webinars

“Google+ is still up-and-coming as a social platform—it’s not as popular as Facebook or Twitter—but in one feature, called Hangout, it does surpass other social sites. Google+ Hangout is a video chat feature. Entrepreneurs can use it to replace traditional webinars and create real-time, two-way engagement with potential customers. I recommend it highly!”

- Doreen Bloch | CEO / Founder, Poshly Inc.

Link Author Information

“Google now displays author information, including your profile picture, in search results to help users discover great content. Take advantage of this feature by linking your Google+ profile with your blog. This will help increase the online visibility of your content when users search for keywords related to your blog. “

- Anthony Saladino | Co-Founder & CEO, Kitchen Cabinet Kings

Google+ Share Button

“Everyone knows to put a Twitter and Facebook Share button on their site, but people often forget about LinkedIn and Google+. We are using our Google+ button to drive a ton of traffic to our website and converting the people in those Circles into clients. “

- Matt Wilson | Co-founder, Under30CEO.com

PR Value

“As a publicist, I understand the true value of PR and in creating awareness and directing visibility to your brand. I constantly use Google+ in doing this, as well as for SEO purposes alone. Engaging Google+ for all of your important online press hits immediately advances your brand’s name and identity further to the top of Google searches. “

- Steven Le Vine | CEO/President, grapevine pr

The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

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