10 Reasons Why iLove Google+

google-plus-logoI know. I know. I’ve written about how I hate Google+ and how Google+ is dead.

OK…I admit it. I was wrong.

Not only is Google+ not dead but in my opinion Google+ is now defining a third place experience between Facebook and Twitter similar to Starbuck’s third place between work and home.

I’ve changed my tune so much I’m now becoming an Google+ Evangelist and that’s why I’d like to share 10 reasons why iLove Google+.

1. Third Place Experience

The more time I spend with Google+ the more I realize that Google+ is now defining/creating a third place experience between Facebook and Twitter. At the time of it’s launch people hailed Google+ as a Facebook Killer, better than Twitter, and the best of Facebook and Twitter combined.

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I actually find myself thinking about Google+ as another social network completely unique unto itself.

Currently I use the big three social networks this way:

1.Twitter – I currently use Twitter to find and share great information and communicate with friends.
2. Facebook – I currently use Facebook as more of a personal social network to keep up with family and friends. I do think about Facebook from a business perspective with my school’s Facebook page as well as my SchneiderB.com Facebook Page and SchneiderB.com Bloc Facebook Group. It is only within the space of the Facebook Pages and Group do I interact on a more non-personal level.
3. Google+ – I currently use Google+ more for professional development purposes. I search for information and people around passions that I have including schools, SEO, social media, and inbound marketing to name a few.

2. Interface

I wasn’t a huge fan of the initial Google+ interface but ever since their update I have grown to love the interface for its aesthetic as well as function.

I find the aesthetic modern, clean, and it just makes sense to me. As a result of the design and overall experience I find the Google+ interface allows me to focus on the content.

3. No Ads

Enough said!

4. Cleaner Stream

I’ve grown to love the Google+ stream of posts for a number of reasons:

1. Posts display as most recent by default.
2. There are no game requests and other App related posts.
3. Google+ shares every post a person publishes and doesn’t have to fight EdgeRank.

5. Hangouts

I think Google+ Hangouts is the most under-appreciated feature of Google+ and it’s the one that I most excited about. I’ve participated in a numer of Google+ Hangouts for general discussion, one-on-one communication, and group communization. As Hangouts become more poplar the growth of Google+ will explode…I’m really excited about Hangouts!

6. Circles

Honestly, I didn’t fully understand the concept of Circles when Google+ first launched. Now I think the concept is brilliant!

The idea is to group people based upon common interests. As I mentioned before I have Circles for SEO, schools, school people, social media, authors, and inbound marketing to name a few. When I view content on Google+ I can see all the Circles content together or filter the content I want to read by selecting the Circle with the subject I want to browse.

7. Communities

Google+ recently launched Communities and this feature allows Google+ users to interact on a whole new level. I’ve launched the SchneiderB.com Tribe Community on Google+ and I encourage you to join to experience Communities as well as interact with other SchneiderB.com readers on Google+.

8. Searching

Maybe it’s because Google+ was created by the worlds largest search engine but I find the search functionality on Google+ to be vastly superior to Facebook and better than Twitter. With Google+ I’m able to find the person, page, or topic so much quicker than the other social media channels.

9. SEO

Google+ is Google. Let me say that again, Google+ is Google which means that content shared on Google+ is being indexed faster and returned in search results more than Facebook and Twitter. As more and more people participate on Google+ I think that the divide between the SEO quality of content shared on Google+ vs. Facebook/Twitter will grow.

10. Your Turn

I could actually go on and on about what iLove about Google+ but I want to hear what you love about Google+. Please share your thoughts and comments below about what you love about Google+.

If you’re not on Google+ yet please do yourself a favor and sign-up for an account and take Google+ for a spin. Make sure to join the SchneiderB.com Tribe on Google+ and we’ll learn together.

Comments: 10

  • I’m definitely with you….the Hangout feature and its On Air ability is totally underrated. G+ definitely still has a few bugs to work out…but it will definitely be one of the top 3 for most important social media site.

  • Larry says:

    Completely agree. I was never much on twitter and really never had much success driving traffic to my blog from it. Facebook was the #1 social driver for a while. When G+ added communities, I decided to check it out again. I’m hooked.

    Like you, I use Facebook more for family and friend relationships at a personal level. G+ is the opposite, as I use it primarily for interacting with other bloggers.

    I also agree, the G+ interface is perfect. Nice write up.

  • Todd says:

    I don’t think businesses have a clue about G+ either. Search for something using google.com and people’s posts who are in your circles show up right at the top (2nd or 3rd). This _blows_ the normal Rank out of the water! If businesses bothered to learn this, they’d all start up G+ accounts and get people into their circles. Problem is… businesses don’t understand G+ is _NOT_ FB (i.e. it’s not a waste of time).

    Anyone who thinks G+ is dead… is simply clueless. Sorry.

  • I’m with you on this too, especially since the introduction of Communities. I use the big three social networks just like you do, and the more time I spend on G+ the more I see it as the best network to build working and personal relationships.

  • Hopefully 2013 will be the year that businesses realise Google+ is a great tool for visibility and networking. I particularly love the Circles feature; what a fantastic way to target messages towards certain buyer personas!

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