OK…I admit it. I was wrong.
Not only is Google+ not dead but in my opinion Google+ is now defining a third place experience between Facebook and Twitter similar to Starbuck’s third place between work and home.
I’ve changed my tune so much I’m now becoming an Google+ Evangelist and that’s why I’d like to share 10 reasons why iLove Google+.
1. Third Place Experience
The more time I spend with Google+ the more I realize that Google+ is now defining/creating a third place experience between Facebook and Twitter. At the time of it’s launch people hailed Google+ as a Facebook Killer, better than Twitter, and the best of Facebook and Twitter combined.
Related Resources from B2C
» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions
I actually find myself thinking about Google+ as another social network completely unique unto itself.
Currently I use the big three social networks this way:
1.Twitter – I currently use Twitter to find and share great information and communicate with friends.
2. Facebook – I currently use Facebook as more of a personal social network to keep up with family and friends. I do think about Facebook from a business perspective with my school’s Facebook page as well as my SchneiderB.com Facebook Page and SchneiderB.com Bloc Facebook Group. It is only within the space of the Facebook Pages and Group do I interact on a more non-personal level.
3. Google+ – I currently use Google+ more for professional development purposes. I search for information and people around passions that I have including schools, SEO, social media, and inbound marketing to name a few.
I wasn’t a huge fan of the initial Google+ interface but ever since their update I have grown to love the interface for its aesthetic as well as function.
I find the aesthetic modern, clean, and it just makes sense to me. As a result of the design and overall experience I find the Google+ interface allows me to focus on the content.
3. No Ads
4. Cleaner Stream
I’ve grown to love the Google+ stream of posts for a number of reasons:
1. Posts display as most recent by default.
2. There are no game requests and other App related posts.
3. Google+ shares every post a person publishes and doesn’t have to fight EdgeRank.
I think Google+ Hangouts is the most under-appreciated feature of Google+ and it’s the one that I most excited about. I’ve participated in a numer of Google+ Hangouts for general discussion, one-on-one communication, and group communization. As Hangouts become more poplar the growth of Google+ will explode…I’m really excited about Hangouts!
Honestly, I didn’t fully understand the concept of Circles when Google+ first launched. Now I think the concept is brilliant!
The idea is to group people based upon common interests. As I mentioned before I have Circles for SEO, schools, school people, social media, authors, and inbound marketing to name a few. When I view content on Google+ I can see all the Circles content together or filter the content I want to read by selecting the Circle with the subject I want to browse.
Google+ recently launched Communities and this feature allows Google+ users to interact on a whole new level. I’ve launched the SchneiderB.com Tribe Community on Google+ and I encourage you to join to experience Communities as well as interact with other SchneiderB.com readers on Google+.
Maybe it’s because Google+ was created by the worlds largest search engine but I find the search functionality on Google+ to be vastly superior to Facebook and better than Twitter. With Google+ I’m able to find the person, page, or topic so much quicker than the other social media channels.
Google+ is Google. Let me say that again, Google+ is Google which means that content shared on Google+ is being indexed faster and returned in search results more than Facebook and Twitter. As more and more people participate on Google+ I think that the divide between the SEO quality of content shared on Google+ vs. Facebook/Twitter will grow.
10. Your Turn
I could actually go on and on about what iLove about Google+ but I want to hear what you love about Google+. Please share your thoughts and comments below about what you love about Google+.
If you’re not on Google+ yet please do yourself a favor and sign-up for an account and take Google+ for a spin. Make sure to join the SchneiderB.com Tribe on Google+ and we’ll learn together.