Growth in Twitter’s advertising revenue is expected to slow this year … but that only makes sense. After posting a triple-digit YOY gain in 2011, according to eMarketer, the microblogging service is poised to surge 83 percent this year – and hit revenues of $260 mn. By 2014, eMarketer forecasts, Twitter will roughly double again, reaching $540 mn top line.
So far, 90 percent of Twitter’s advertising revenue comes from the US, notes eMarketer, with the rest of the world kicking expected to kick in a mere $26 mn this year. US share of Twitter advertising revenue is forecast to slip only to 83 percent by 2013.
It will be interesting to see the role that advertising self-service plays in Twitter’s growth, particularly for non-US advertisers. The program, which is now in beta, will make it easier to access the platform at a lower spend, which effectively opens the doors to a wider range of advertisers (and that includes the non-US contingent).