Online banking has had a tremendous effect on banks because people can now complete financial transactions by visiting secure websites that are maintained by brick-and-mortar or virtual banks, credit unions or brokerage houses. While this is convenient consumers are also concerned that their financial information may be accessed by hackers via the Internet, and banks are intent on providing security for their customers and keeping up with the latest technological trends at the same time.
What you should know
For financial institutions like CB Online, online banking and mobile capabilities are becoming increasingly important to their customers, and authorities are stressing the fact that these features are a cost-effective way of serving them. At the same time they note that the public is readily adapting to these advancements in technology, and people are showing a special interest in mobile banking. As a result banks have the goal of providing a powerful, user friendly collection of products that customers will use as a guide in choosing their financial institutions from now on. Today many people prefer to do their banking on their smartphone or online rather than stopping at a branch office, and that is a major consideration when they decide where to do business.
What banks should do
Banks will have to improve the way in which they compile and report data if they want to become more efficient and comply with government regulations. Generally speaking they currently have to cope with siloed information and numerous back-office systems and should develop more advanced process management tools to meet future needs. The banking industry may technologically advanced, but there are still huge strides to be made in efficiency through adopting modern technologies and development.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Banks need message centers to succeed
Because of security concerns, banks are abandoning email and beginning to rely more heavily on message centers, which are special web portals created to ensure that communications between banks and their customers will be secure. This trend will probably continue in an effort to reduce the number of casualties who are a victim of ever more convincing email phishing scams and increasingly complex malware.
Technological advances are impressive, but in regard to online banking, industry leaders agree that they are only beneficial if they actually enhance their customers’ experience, which in turn increases their willingness to comply with a new way of doing things. With this in mind, many banks now provide mobile apps that customers use to scan checks, verify their balance and transfer funds.Integration of these new developments is also essential. For example it is now possible to withdraw funds from an ATM by using a mobile phone instead of a debit card. At this point banks should be ready to combine all the features of this popular item under a single app that people find convenient to use. Taking this step would enable customers to manage their personal finances and provide them with non-card ATM accessibility and several budgeting tools as well.
Signs of banking in the future
Citibank plans on introducing a card in which the magnetic strip has been replaced by a smart chip for improved security, and both MasterCard and Visa are creating new systems that only require a smartphone for customers to make payments. At the same time Bling Nation and PayPal have also begun testing a pilot program to reach the same goal. Certainly with the rise of the smartphone and its associated technologies (apps, NFC, etc.). While Google has already made a tentative entry into payments with Google Wallet and Google Checkout, the market is still waiting for Apple to make their play. With hundreds of millions of accounts, each with a credit card attached, and the release of their Passbook app in iOS (which is tantamount to an electronic wallet in disguise), Apple could radically disrupt the entire industry.