Have you ever heard of a Facebook whisper code? No? I hadn’t either, until recently. Although the term made its introduction to the social media world last year, it’s still a term many Facebook users are unfamiliar with.
Unlike a traditional fan-reveal promotional code, a whisper code is more specific to businesses with a brick and mortar. Meaning, if your company resides online, a whisper code is not for you. The cheeky name “whisper code” comes from the idea that when a user receives a code they are to go to the business’s location and “whisper” it to a server or cashier to redeem their discount. Because of this logic, businesses like food restaurants, clothing stores and salons are most suited for running a whisper code promotion.
One example of a company who has used a whisper code successfully is Sprinkles Cupcakes. In the past Sprinkles has featured a whisper code on their Facebook Page that encouraged their fans to go into their bakery that day, whisper the code and get a free cupcake. Pretty sweet, right?
Another company to use whisper codes is Dominos Pizza. Currently on the Domino’s Middlesbrough Facebook fan Page they are using a fan-reveal custom application to earn new fans and to advertise their promotion. Check out their whisper code application below.
Whisper codes are a great way to grab your fans’ attention and get more footsteps in your business’s door. To benefit the most out of using a whisper code try releasing the code on days and times that are in your business’s favor. For example, if your in-store business is slow on Tuesdays from 10 am-2:00 pm, make your whisper code only redeemable during that time.
If you have other suggestions or ideas on how to get the most out of a Facebook whisper code, tweet your tips to us at @shortstacklab