Should A Page Be Stand-Alone Or Is It Safe For The Profile To Own It?
Here’s a great question from the Just-Ask-Kim.com mail bag….
Alex, from Simple Home Biz, asks:
In setting up Facebook for my business, should I set up a fan page from my personal page or create a different page altogether? I have heard pros and cons of each. If it is a different page, should it be a fan page or a personal setup? Should I have a shared login or not? Do you have a better suggestion than any of these? Thanks!”
This is a really good question and one that I hear quite a bit in fact!
Alex is asking whether his Facebook profile should be used to create the page (meaning they share a login) or whether a unique login should be generated for the Facebook page.
This is an interesting question because many people don’t even realize it’s possible to create an account that is sans-profile.
At the end of the day – the net result is that the answer does not matter as long as we have more than one manager level admin (regardless of how we accomplish that).
Having two managers, by any manner necessary to achieve that, helps ensure that the page does not fall into the abyss known as limbo if/when our personal profile gets suspended/removed by Facebook.
We’d like to think that this kinda stuff never happens but the reality is that it happens a LOT due to both hackings and the tendency of Facebook’s automated systems to be hyper-aggressive.
You could do this by having initially set the page up as it’s own account and then making your profile the alternate admin account (with full admin rights).
Alternatively, you can simply assign a friend, colleague or spouse as your alternate admin and use your profile as the primary admin.
The net result is the same.
But what happens if you don’t have someone that you actually DO trust with the reins of your business? (Lets be honest, sometimes the spouse having control can wind up really messy in divorce court.)
That’s where it actually benefits us to have – from day one – created the page with it’s own login.
Once the page is created with its own unique login… then the profile “likes” (“fans”) the page… and gets added as an admin with moderator rights.
However, what about those Facebook fan pages (business pages) that already exist?
I have an answer for you but I’ll be upfront in saying that it’s borderline grey-hat. Meaning it comes very close to being touchy ground with the Terms of Service but should not get you in trouble.
Simply create a new profile account using a spare email address. (Yes, I know this is against the rules, bear with me a moment…)
Once you’re INTO the account, use it to fan the page we are working on. Then make it a manager level admin.
Next, convert THAT (new) profile into a page. (Do be careful that you are in the correct profile, okay? There’s no going back.)
Now you have a “terminal” aka business account that has no profile features… and thus does NOT violate the TOS by it’s existence.
And you ALSO have your actual profile.
Both accounts, in both cases, have full rights to the page, and you’re in good shape as far as the TOS goes since you have only a single profile.
There ya go!
Got any other questions? Drop them in the comments below!