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Facebook – It’s A Love/Hate Kinda Thing

Facebook – It’s A Love/Hate Kinda Thing
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Facebook Confirms The Launch Of 15-Second, Auto Playing Premium Video Ads

Facebook Confirms The Launch Of 15-Second, Auto Playing Premium Video Ads

Close on the heels of signing up a $100 million ad deal with one of the largest advertising agency Omnicom to be introduced on Instagram, Facebook has now announced the... read more

On Facebook Advertising

On Facebook Advertising

Following on from my post last week about Twitter advertising, I thought that I should also cover advertising on the other major social network, Facebook. As the world’s largest social... read more

Facebook Adds 15-Second Video Ads

Facebook Adds 15-Second Video Ads

If you still think that the average business owner or staff member can run a successful advertising campaign on Facebook, it may be time to rethink your strategy. The availability... read more

What Social Networks Should You Be On, Pt. 3: Facebook

What Social Networks Should You Be On, Pt. 3: Facebook

When I speak with HootSuite customers that are at an early stage of social media maturity, the question: ‘what social networks should we be on?’ is often there first question.... read more

How To Use Facebook's New Targeting Options To Nail Down Your Target

How To Use Facebook’s New Targeting Options To Nail Down Your Target

Facebook  introduced four new targeting features for paid ads which are becoming simpler and more powerful for businesses or advertisers to reach precise audiences based on four main targeting types,... read more


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Facebook Changes

Facebook’s New Face Lift

Did you see the Facebook updated look yet? Yep, it’s happened again they now have a new look that will probably affect your branded pages. The app is striving to make things... read more

Which Social Network Should I Target? Pt 2 – Facebook

Which Social Network Should I Target? Pt 2 – Facebook

This is the second instalment of our four part series; Which Social Network Should I Target? If you missed part one, be sure to check it out here – Which... read more

Facebook Organic Reach Rapidly Approaching Zero

Facebook Organic Reach Rapidly Approaching Zero

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The organic reach of brand content on Facebook is rapidly dwindling, to the point you can expect it to peter out to nothing in the coming months. Facebook began restricting... read more

Facebook Page Revamp Lets You Spy On Competitors

Facebook Page Revamp Lets You Spy On Competitors

Ever wished you could easily spy on all of your competitors’ Facebook pages, checking out their best performing posts etc? Well now you can! The social network announced a revamp... read more

Facebook May be Losing the Youngsters, But It is Gaining Their Grandparents

Facebook May be Losing the Youngsters, But It is Gaining Their Grandparents

While teenagers are hanging out on newer, edgier social sites, their parents and grandparents continue to flock to Facebook.  (Could this be why the kids are leaving?)  For most marketers,... read more

A More Streamlined and Less Confusing Facebook Business Page Debuts This Week

A More Streamlined and Less Confusing Facebook Business Page Debuts This Week

While Facebook design changes often meet with resistance and dire predictions of its demise, the new changes in the Business Page design should make a lot of people happy. This... read more

Facebook Pages On Desktop Get A One Column Timeline Design Similar To User Profiles

Facebook Pages On Desktop Get A One Column Timeline Design Similar To User Profiles

Facebook is making its web and mobile design seamless. After a recent update to the news feed of personal profile pages, the social networking giant has announced to bring a... read more

What Should We Talk About on Facebook?

What Should We Talk About on Facebook?

Recently I have noticed a couple of different posts on Facebook related to “What should we talk about on Facebook”.  I started thinking about these posts and mulling over the... read more

Facebook Checklist to Double Check if Your Fan Page is Up-to-Date

Facebook Checklist to Double Check if Your Fan Page is Up-to-Date

For businesses, Facebook is one of the most important platforms for marketing due to the large audience present on the platform. However, the users on Facebook in general are very... read more

Facebook Launching a New News Feed…..Again!

Facebook Launching a New News Feed…..Again!

More changes to Facebook!?!?  Here we go again! The one thing you can count on with Facebook is that it will change.  From the layout of your Profile to how... read more