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The Secret to Generating Leads With Social Media

Everything You Need To Know: Growing Your Organic Facebook Reach

  Since Facebook changed its algorithm earlier this year, we have all, as small businesses wondered how we can bring out Facebook reach back up to where it used to be. Facebook... read more

What Facebook’s “Leaked” Mood Manipulation Study Means For Marketers

What Facebook’s “Leaked” Mood Manipulation Study Means For Marketers

From the Washington Post to VentureBeat, to the lesser known Australian Financial Review, everyone seems to be considering the ethical and moral implications of Facebook’s 2012 mood manipulation study. But... read more

The Future of Facebook: Is Paid Reach Costing More?

The Future of Facebook: Is Paid Reach Costing More?

Since Facebook’s recent statements regarding their algorithm change, the topic of conversation for many marketers and business owners has been organic reach (or lack thereof). The issue of declining organic reach is something we... read more

Facebook Privacy

Method or Madness? Behind Facebook’s Emotional Manipulation of Users

I opened my Facebook page last weekend to find a story that was trending all over social media: Facebook had published a study at the University of California, that claimed... read more

Has Facebook Put The Dollar Before The User?

Has Facebook Put The Dollar Before The User?

You can’t fail to notice the changes to Facebook over its relatively short life. The most notable of these is the company’s never ending quest to turn the platform into... read more

Facebook Emotional Experiment Draws Ire from Users: What’s the Marketing Takeaway?

Facebook Emotional Experiment Draws Ire from Users: What’s the Marketing Takeaway?

It was so inconspicuous you could have missed it, particularly if you rarely post Facebook status updates or comb your newsfeed. It was such a minor change that even the... read more

How to use Power Editor to Ignite your Facebook Marketing

How to use Power Editor to Ignite your Facebook Marketing

A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. Whoa. How did they know I spoke Spanish? I mean, I do but I always post in... read more

Facebook’s Grand Experiment Fail or….?

Facebook’s Grand Experiment Fail or….?

First a little backstory on this in case you’ve had your head in the sand for a week or so. A research paper released at the Proceedings of the National... read more

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Marketing Your Facebook Page for Organic Likes

Now that you have set up a Facebook page for your business, how do you quickly and exponentially grow your number of organic page likes? Truth be told that any... read more

Worried About Your Organic Reach On Facebook? Don’t Be.

Worried About Your Organic Reach On Facebook? Don’t Be.

Organic reach on Facebook is essentially the number of people that you can reach for free simply by posting on your Facebook page. Previously, pages organically reached about 16% of... read more

A Definitive Guide to Using Facebook Insights for Your Business

A Definitive Guide to Using Facebook Insights for Your Business

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. It... read more

7 Ways to Boost Your Small Business on Facebook

7 Ways to Boost Your Small Business on Facebook

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Facebook is a notoriously consumer-oriented social media platform. In my experience, customers want to know that they can interact with a real company and real people, not automated message systems.... read more

The Written Word in the Facebook Era [Study]

The Written Word in the Facebook Era [Study]

The Facebook News Feed is a content proving ground for Marketers. A post can either revel in the buoyancy of user Likes, Comments, and Shares, or decay away into News... read more

The Pros and Cons of Facebook’s New Ad Structure and How to Take Advantage of Them

The Pros and Cons of Facebook’s New Ad Structure and How to Take Advantage of Them

Excuse the cliché, but they weren’t lying when they (who is “they” anyway?) said technology is constantly evolving. Even as someone fully immersed in the platform for most of my... read more

Using Facebook For Your Business? You Need To Know This

Using Facebook For Your Business? You Need To Know This

It’s official – Facebook organic reach is dead. This comes as no surprise at all, as we have seen Facebook reach consistently dropping across all business pages for months now.... read more