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Top 3 Tips For Optimizing Social Advertising On Facebook

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When Your Facebook Post Goes Viral: From Zero to 1,857 Clicks

When Your Facebook Post Goes Viral: From Zero to 1,857 Clicks

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Have you heard of Alex Houg? He is 20 years old, calls Plymouth, Minnesota home, and is passionate about internet marketing; he has done it since he was a teenager.... read more

Measuring Facebook ROI

Measuring Facebook ROI

Measuring Facebook ROI is like bringing a metal detector to a beach littered with $100 bills.   It’s like pointing your telescope at the ground, looking for the stars- All... read more

The "New" Facebook: What Marketers Need to Know

The “New” Facebook: What Marketers Need to Know

A typical corporate Facebook strategy looks like this: build a massive community, say brilliant things that make you look thoughtful, and generate as much likes and shares as humanly possible.... read more

Facebook’s New Targeting Options: A Primer for Businesses

Facebook’s New Targeting Options: A Primer for Businesses

Facebook is giving businesses new options when it comes to targeting the social network’s one billion users worldwide. The new core audience targeting includes deeper options inside the four basic... read more

Facebook’s Future: Rejuvenation or Collapse?

Facebook’s Future: Rejuvenation or Collapse?

Is Facebook on the decline, or are we just witnessing a tectonic shift for the blue-chip social platform? I found out about the WhatsApp acquisition the morning I sat down... read more


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5 Countries That Will Influence Facebook’s Future Growth

5 Countries That Will Influence Facebook’s Future Growth

Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and... read more

Facebook Confirms The Launch Of 15-Second, Auto Playing Premium Video Ads

Facebook Confirms The Launch Of 15-Second, Auto Playing Premium Video Ads

Close on the heels of signing up a $100 million ad deal with one of the largest advertising agency Omnicom to be introduced on Instagram, Facebook has now announced the... read more

On Facebook Advertising

On Facebook Advertising

Following on from my post last week about Twitter advertising, I thought that I should also cover advertising on the other major social network, Facebook. As the world’s largest social... read more

Facebook Adds 15-Second Video Ads

Facebook Adds 15-Second Video Ads

If you still think that the average business owner or staff member can run a successful advertising campaign on Facebook, it may be time to rethink your strategy. The availability... read more

What Social Networks Should You Be On, Pt. 3: Facebook

What Social Networks Should You Be On, Pt. 3: Facebook

When I speak with HootSuite customers that are at an early stage of social media maturity, the question: ‘what social networks should we be on?’ is often there first question.... read more

How To Use Facebook's New Targeting Options To Nail Down Your Target

How To Use Facebook’s New Targeting Options To Nail Down Your Target

Facebook  introduced four new targeting features for paid ads which are becoming simpler and more powerful for businesses or advertisers to reach precise audiences based on four main targeting types,... read more

Facebook Changes

Facebook’s New Face Lift

Did you see the Facebook updated look yet? Yep, it’s happened again they now have a new look that will probably affect your branded pages. The app is striving to make things... read more

Which Social Network Should I Target? Pt 2 – Facebook

Which Social Network Should I Target? Pt 2 – Facebook

This is the second instalment of our four part series; Which Social Network Should I Target? If you missed part one, be sure to check it out here – Which... read more

Facebook Organic Reach Rapidly Approaching Zero

Facebook Organic Reach Rapidly Approaching Zero

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The organic reach of brand content on Facebook is rapidly dwindling, to the point you can expect it to peter out to nothing in the coming months. Facebook began restricting... read more

Facebook Page Revamp Lets You Spy On Competitors

Facebook Page Revamp Lets You Spy On Competitors

Ever wished you could easily spy on all of your competitors’ Facebook pages, checking out their best performing posts etc? Well now you can! The social network announced a revamp... read more