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Facebook Launches New ‘Save for Later’ Feature

Facebook Launches New ‘Save for Later’ Feature

You know what it’s like – you’re flicking through Facebook and you see a few articles that look really interesting – but you just don’t have the time to read... read more

State of Social 2Q14: Facebook reaches half the connected human race

State of Social 2Q14: Facebook reaches half the connected human race

Facebook recently released its second quarter 2014 report detailing the state of the world’s largest social network, which never seems to stop growing. How are things in the nation of... read more

What Some Top Brands Can Teach You About Facebook Presence

What Some Top Brands Can Teach You About Facebook Presence

Every brand can teach you something about running a Facebook page, be it positive or negative. Occasionally you run across a brand page that can really demonstrate what works… and... read more

What Does The Facebook GroupM Agency Deal Mean For Both And Marketers

What Does The Facebook GroupM Agency Deal Mean For Both And Marketers

Facebook recently released its Q2 2014 earnings and had another strong quarter. Facebook now has 1.32 billion monthly users with rest of world (411) and Asia (410) witnessing positive growth... read more

3 Tips for Creating Dynamic Ads for Your Facebook Retargeting Program

3 Tips for Creating Dynamic Ads for Your Facebook Retargeting Program

As you may have noticed, turning products into personalized Facebook ads through dynamic retargeting campaigns is a great way for advertisers to get optimal airtime with their audiences, producing a... read more

Targeting Your Most Relevant Audience on Facebook

Targeting Your Most Relevant Audience on Facebook

Lately as I’m working to promote our business and the events we do, I’ve been playing around a bit with Facebook ads and promoted posts. While I’m not a big... read more

25 Facebook Facts And Statistics You Should Know In 2014

25 Facebook Facts And Statistics You Should Know In 2014

It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated... read more

Why Has Facebook Dropped Its 20% Text Limit On Ads?

Why Has Facebook Dropped Its 20% Text Limit On Ads?

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In the past, you may have noticed that when you promote a post on Facebook, if your image has more than 20% text, your promoted post will be declined. I... read more

Social Media Fails: Facebook Facial Recognition At Its Finest

Social Media Fails: Facebook Facial Recognition At Its Finest

Facebook thinks my little daughter is a man named Bill. It’s true. I posted a photo just the other day of her going down a homemade waterslide at our family... read more

5 CRO Elements to Test on Facebook

5 CRO Elements to Test on Facebook

In an August 2013 CMO Survey, 66% of respondents indicated that their companies are putting more pressure on measuring social ROI. The challenge? There isn’t a clear cut path for... read more

The Top 7 Facebook Marketing Tips Every Marketer Should Know

The Top 7 Facebook Marketing Tips Every Marketer Should Know

  74% of marketers now consider Facebook a staple in their lead generation efforts, showing how critical of an element it has become. In this article I want to share... read more

What the Marketing Industry Can Learn From Facebook’s Social Experiment

What the Marketing Industry Can Learn From Facebook’s Social Experiment

Many Facebook users have expressed discontent and alarm at the recent news stating that approximately 700,000 users were part of a secret social experiment back in 2012. Over a year... read more

Get More Website Traffic with this Surprising Facebook Advertising Tactic

Get More Website Traffic with this Surprising Facebook Advertising Tactic

If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of... read more

Watch What Happens When Consumers Use Facebook to Fight Back

Watch What Happens When Consumers Use Facebook to Fight Back

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We’ve all had days where we felt we were treated unfairly by a company and ended up feeling helpless. Did you know that you can use social media to fight... read more

Contests and Promotions on Facebook

Contests and Promotions on Facebook

Is your Facebook page looking a little empty? It may be time to use a contest or a promotion to give your brand a boost. Here’s why we love using... read more