Case Study: Even the Experts Have Things to Learn When Building Custom Facebook Apps
Hundreds of companies are running contests on their Facebook Page every day. Some are successful and some not so much. Custom app builder, ShortStack, recently ran their most successful Facebook... read more
How The Tagging Drive On Facebook Helped NGO ‘Once Again’ Drive Donations
What should an NGO do when it is a year old, wants eyeballs and maximize donations? Go for traditional marketing if it has the required budget, but, if there is... read more
Facebook Home Builds on Growing Mobile Marketing Trend
When one door closes many more may open. This is the case when social media marketers were up in arms about the changes to the Facebook newsfeed. Those changes drastically... read more
7 Ways to Use Facebook for Marketing
1Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook... read more
Top 5 Tips on Making a More Attractive Facebook Page
If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. To really make the... read more
Facebook Changes Facebook Page Admin Panel
1Facebook’s drive to push businesses to spend money on each and every post continues. If you have a Facebook Page, previously, when you opened Facebook and went to your Page,... read more
Facebook’s New Immersive Media Features
Instead of the traditional, incremental Facebook changes we are fairly familiar with, the social media giant has some pretty hefty developments underway. The company’s mobile innovation initiatives, which are being... read more
Using Facebook Partner Categories to Create Targeted Ad Campaigns
If there’s one thing you can count on in the magical world of social media advertising, it’s change. As soon as you’ve zeroed in on a platform, type of ad,... read more
Evolution of Multi-Channel: Is Facebook Declining in Some Segments?
One of the key features of the multi-channel marketing ecosystem is that it is not static. The proliferation of channels means that this is an ecosystem that is always changing.... read more
SMAAASH Promotes MI Ka Adda Through Facebook
The sixth season of the Indian Premier League has been a much awaited gaming season for the participating teams and brands alike. This season, Mumbai-based SMAAASH has teamed up with... read more
Contagious Content: Facebook Posts That Get Shared Like Crazy
Who Cares About Shares? With the exponential growth of Facebook, there’s been an almost sickening amount of talk about likes and likeabilty. Likes are important, but ultimately they only help... read more
Hashtags, Replies and Links…Oh My!
New functionality has hit Facebook Pages! Three upgrades are making it easier for marketers to interact with their customers and prospects. Replies and Threaded Comments Facebook has always encouraged page... read more
10 Best Indian Facebook Campaigns Of Quarter 1 2013
Facebook stands tall in the first quarter of 2013. With close to 64 million monthly active users, the love for the platform has been growing among users and brands too.... read more
7 Ways To Get More Engagement Out of Your Photos on Facebook
Do you often update your Facebook business Page with new photos? Do you have a particular posting strategy or just publish random pictures from time to time? The fact is... read more
Your Facebook Has Been Hacked – What You Can Do
Anyone who’s received a message from a friend’s Facebook account urging them to click a link or “like” a page to “Win a Free iPad” or “Get a Free Starbucks... read more
