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6 Reasons Your Facebook Fanpage Isn’t Gathering Likes

6 Reasons Your Facebook Fanpage Isn’t Gathering Likes

For social media marketers, the Facebook “like” is one of the most valuable currencies there is. A like may not be an end in and of itself—the ultimate goal is... read more

Facebook Organic Reach on the Decline in 2014

Facebook Organic Reach on the Decline in 2014

In 2014 if your business does not have a Facebook page, you are already behind in an online marketing space that is only getting more competitive. Facebook launched ‘Facebook Pages’... read more

Facebook Twofer: Sharing Content to Be Seen

Facebook Twofer: Sharing Content to Be Seen

You might have read my recent post about Facebook “stealing my cheese” a few days ago. And you might have also heard that you should be more social on social... read more

5 Reasons to Stop Freaking Out About Facebook Demolishing the Like Gate

5 Reasons to Stop Freaking Out About Facebook Demolishing the Like Gate

You may have heard that you can no longer incentivize page likes. From now until November 5th, you can still require users to like your page to get some offer, get more... read more

Will Facebook’s ‘Buy’ Button Succeed Where Its Previous eCommerce Attempts Have Failed?

Will Facebook’s ‘Buy’ Button Succeed Where Its Previous eCommerce Attempts Have Failed?

Facebook is determined to finally crack e-commerce and if it proves to be a success, its rivals are determined to cash in too. In recent years, Facebook has been frustrated... read more

Should You Friend Your Boss on Facebook?

Should You Friend Your Boss on Facebook?

We have lunch together (occasionally). You know my phone number (but luckily don’t use it much). I give your kids presents for their birthdays, Bar Mitzvahs and graduations…But should I... read more

Facebook’s Ridiculously Ridiculous View Blockade: What Gives?

Facebook’s Ridiculously Ridiculous View Blockade: What Gives?

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The following is based on recent feedback from my personal, business, and client-owned Facebook pages. By now it’s no secret that Facebook, the seemingly end-all-be-all of social media, its preventing... read more

Facebook Messenger App: Is The Backlash Fair?

Facebook Messenger App: Is The Backlash Fair?

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Now, it goes without saying that Facebook is one of the more controversial social networks, but their recent effort to force people to install their standalone Messenger app has angered... read more

Facebook Bans The Like-gate, Should You Be Frightened? – 8 Experts Weigh-in

Facebook Bans The Like-gate, Should You Be Frightened? – 8 Experts Weigh-in

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Increased heart rate and stomach cramps. Blood pressure rising. Do you feel these any more acutely when hearing the latest changes from Facebook? Well, in the past years I just... read more

Do Facebook Likes Still Matter?

Do Facebook Likes Still Matter?

Organic reach on Facebook is declining. It’s been the discussion point for marketers using social media since the beginning of the year and by now you’re probably familiar with the... read more

Take A Lesson From Facebook Before You Build Your App

Take A Lesson From Facebook Before You Build Your App

Over the past few days, many people have voiced their concern over the Facebook Messenger App’s Privacy Policy. When it was first mentioned by TechCrunch that Facebook was officially separating... read more

Facebook ‘Like-Gate’ Ban

Facebook ‘Like-Gate’ Ban

One of the big stories in social media this week was Facebook’s announcement that it is going to ban the ‘Like Gate’ from November 5th 2014. A valid first question... read more

What Is The Future Of Facebook?

What Is The Future Of Facebook?

What is the future of Facebook? I really love the symbolism in this image because I think it reflects what the future of Facebook looks like — Zuckerberg dwarfed by... read more

How To Delete Your Facebook Search History

How To Delete Your Facebook Search History

Yes, unfortunately it’s true that Facebook keeps a log of everything you have ever searched for. Facebook’s insists that it is to “show you more relevant results”. Although this may... read more

What Facebook’s Organic Reach Decline Means for You

What Facebook’s Organic Reach Decline Means for You

Anyone who runs a Facebook page has either heard about the organic reach decline or has felt the effects of it firsthand. For those of you who aren’t too familiar... read more