Can Brands Find Home In Facebook’s New App?
Facebook may call its new mobile software “Home,” but I bet a lot of brands are looking at it and thinking “sales!” Facebook Home replaces a users’ normal mobile home... read more
Facebook Scraps ‘Friends of Fans’ Metric – Admission That the Fan Page is Dead?
1Facebook recently confirmed that they’re removing the ‘friends of fans’ metric from Page Insights on July 10th. The metric intended to express a Fan Page’s total possible reach; however pages... read more
Ten Facebook Competition Mistakes
Every day we see many competitions on Facebook and they are all done differently. So if you are planning on running a competition, then why wouldn’t you have a look... read more
Facebook Fans are Snobs
Think of the perfect online marketing scenario. Does it read a little but like 45.2% engagement? Maybe, in a perfect world. But there is someone who has managed to achieve... read more
Using Facebook Graph Search to Improve Your Direct Marketing
One of the most important factors to consider when executing a successful direct marketing campaign is to identify your demographics, and, at an even deeper level, understand your customers on... read more
Is Your Brand Living On The Edge With Facebook?
Facebook has changed. Again. Their new feature, EdgeRank, is supposed to help ensure that users receive content that is relevant and wanted. The EdgeRank algorithm determines which posts on your... read more
Facebook Graph Search: What to Expect
Have you ever asked your friends or family for recommendations, maybe for a place to eat or a mechanic? Facebook saw this as an opportunity, having a huge database of... read more
Why I Like You – I Just Don’t “LIKE” Like You
Why I don’t like you? Because I can’t. I am no longer allowed to “Like” any pages outside of Facebook-generated advertisements. Ain’t that a bitch? Yes, yes it is. Just... read more
Grow Your List! Email List Building with Facebook Promotions
Email marketing continues to be a strong method digital marketers can utilize as part of their marketing mix. It is a universally used tool that everyone sits down to check at... read more
Get The Most Out of Facebook Advertising
Doctors, surgeons, hospitals, and private practices alike have all finally begun to understand the importance of Facebook marketing. There isn’t a successful business out there that hasn’t utilized some sort... read more
Facebook Updating Mobile Pages
The mobile internet has been getting a lot of press lately, and for good reason. Mobile is poised to grow rapidly in the coming years. Many of the biggest companies... read more
Facebook iPhone 6.0 – Major Improvement For Facebook Page Owners On The Move
Normally when a Facebook update on the desktop or app comes along, I’m left scratching my head, wondering was it necessary and/or finding that I’m missing some function. As time... read more
Convert Facebook Likes into Sales with These 4 Simple Steps
Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. By following this advice, you’ve hopefully seen the number of people... read more
Facebook Releases New Layout for Pages on Mobile Devices
The world is going mobile, and Facebook is determined to go right along with it. Not a huge surprise, given that about half of the people accessing Facebook each day... read more
3 Recent Facebook Updates Brands and Businesses Must Know About
It seems like every time I turn around this year, Facebook is announcing another new feature. First it was Graph Search in January. Then in March, Facebook began announcing three... read more
