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How to Make Cover Photos Private on Facebook

How to Make Cover Photos Private on Facebook

This week’s #SocialMediaMinute will cover how to make cover photos private to the public on Facebook. In my previous tutorial on hiding and limiting past Facebook posts and making albums... read more

Quit Asking For Likes On Facebook Or Risk A Penalty

Quit Asking For Likes On Facebook Or Risk A Penalty

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Facebook recently announced updates to business pages and added competitive intelligence analytics. And now, yet another round of changes focuses on cracking down on spam. I love the competitive intel... read more

10 Top Tips to a Successful Facebook Business Page

10 Top Tips to a Successful Facebook Business Page

Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips... read more

The ONE Thing You Must Do On Facebook As A Local Business

The ONE Thing You Must Do On Facebook As A Local Business

There’s a really helpful research piece recently released by US Agency GO Digital, looking at a number of aspects of increasing sales through Facebook – we’ve put a link in... read more

Want to Escape ‘People-Based Marketing’? Quit Facebook

Want to Escape ‘People-Based Marketing’? Quit Facebook

By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how much your company splashed out for... read more

The Facebook Update Brands Need to Know About (and 3 Ways to Take Advantage of It)

The Facebook Update Brands Need to Know About (and 3 Ways to Take Advantage of It)

Facebook is working to reward brands that produce videos that spark the interest of users and hold their attention. A new announcement from the biggest social networking site in the... read more

How Your Local Business Can Get More Facebook Likes

How Your Local Business Can Get More Facebook Likes

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As a local business owner, Facebook should be a key part of your promotion strategy. But there are definitely ways to get it wrong; before we go into how to... read more

One Mistake You Don’t Want to Make When Running a Facebook Ad

One Mistake You Don’t Want to Make When Running a Facebook Ad

If you use Facebook, then you know that not everything that shows up in your feed is always relevant or interesting to you. In fact, some of the updates you... read more

10 Smart Solutions to Increase Your Facebook Page Visibility

10 Smart Solutions to Increase Your Facebook Page Visibility

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Get Around the New Facebook Page Algorithm Have you noticed a dramatic shift in your Facebook Page engagement over the last several months? This due in large part to their... read more

5 Things You Need to Know When Advertising on Facebook

5 Things You Need to Know When Advertising on Facebook

You’ve decided to run a Facebook Ad for your business. Maybe you have something big to promote, or perhaps you just want to test ads to see if they are... read more

The Facebookification of Twitter (Whatever You're Doing, Twitter, STOP)

The Facebookification of Twitter (Whatever You’re Doing, Twitter, STOP)

I love Twitter. I first signed up in June of 2007 and never looked away. I was instantly hooked, and I’m very vocal about my love for Twitter, as well... read more

Facebook Makes News Feed Stories More Timely

Facebook Makes News Feed Stories More Timely

Facebook has recently announced the latest changes to its algorithm which will improve it’s user experience further by making sure you see time sensitive posts while they are still relevant.... read more

Facebook Fills The Void Left By Local Newspapers

Facebook Fills The Void Left By Local Newspapers

Before there were Social Networks, there were local newspapers. They were delivered to our front doors (or near them, depending on the aim of the paperboy). We started our day... read more

Paying for Facebook

Paying for Facebook

If you want to reach your Facebook fans, you’re going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at... read more

Why Friends of Fans Connections Matter

Why Friends of Fans Connections Matter

Friend of fan targeting on Facebook is so powerful that just using this one technique triples ad performance, as we’ll see from the data below.  Our thanks to Jo Barnes... read more