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Why Should You Spend Money on Facebook Advertising?

Why Should You Spend Money on Facebook Advertising?
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Take Control! Enhance the Potency of Your Facebook Experience

Take Control! Enhance the Potency of Your Facebook Experience

Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts... read more

Boosted Versus Promoted Facebook Posts: Are They Different?

Boosted Versus Promoted Facebook Posts: Are They Different?

You have a Facebook page and you feel like it is time you started to really take advantage of their provided advertising options. Good for you! They have one of... read more

10 Facebook Contests that Captured 10,000 Emails

10 Facebook Contests that Captured 10,000 Emails

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Growing up, Faith’s willpower was constantly tested by an overbearing family. She always had more responsibilities than she could handle. Faith, now 35, used this willpower she developed during her... read more

Facebook Has Finally Launched Slingshot – Snapchat Rival

Facebook Has Finally Launched Slingshot – Snapchat Rival

If you haven’t had enough of photo and video apps Facebook has one more for you. A Snapchat rival, Facebook’s Slingshot is an ephemeral messaging app with a focus on... read more

Big Corporation Facebook Tactics to Avoid

Big Corporation Facebook Tactics to Avoid

We’ve all heard how social media levels the playing field, and that small businesses can use big corporations’ tactics on Facebook to their own advantage. But some of these strategies... read more


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5 Ways to Engage with Your Customers on Facebook

5 Ways to Engage with Your Customers on Facebook

It would be an understatement to say that the shifts that have taken place in the marketing industry since I founded my business, Dream Baskets, in 1995 have been seismic. Digital... read more

Facebook Update: You Can Now Remove Your Own Fans (but do you want to?)

Facebook Update: You Can Now Remove Your Own Fans (but do you want to?)

Facebook has released an update that now allows business the opportunity to remove their own fans. You read that correctly: the fans that you have worked so hard to get,... read more

Bad Advice Time: Use “Share This” or “Like This” Memes on Facebook

Bad Advice Time: Use “Share This” or “Like This” Memes on Facebook

A few years ago, when engagement was a word that you could not possibly avoid in conversations regarding social media marketing, a great truth about Facebook was uncovered. That truth... read more

5 Facebook Goals for Small, Local Businesses

5 Facebook Goals for Small, Local Businesses

Facebook is a lucrative business. On one hand, it’s a great way to stay in touch with friends, see what your favorite brands are up to, and link out to... read more

Facebook Page vs Facebook Profile: Do You Know The Difference?

Facebook Page vs Facebook Profile: Do You Know The Difference?

We all know what Facebook is and most of us have a Facebook profile. However, for small businesses just starting out on Facebook, it can be confusing to get started.... read more

What Facebook’s New Pages Layout Means for Your Business

What Facebook’s New Pages Layout Means for Your Business

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Facebook is at it again. Just a month after the social media giant changed its algorithm, it’s now tweaking the layout and design, adding a new feature and making page... read more

How Facebook’s Advertising Changes Give PR And Marketing A Competitive Edge

How Facebook’s Advertising Changes Give PR And Marketing A Competitive Edge

Suppose a major advertising network gave consumers the same opportunity that email marketers have given consumers: the ability to opt out of advertisements they didn’t like. As a consumer, this... read more

Facebook Will Serve More Interest Based Ads From Your Web Browsing History

Facebook Will Serve More Interest Based Ads From Your Web Browsing History

Last quarter Facebook revealed that total ad revenue hit $2.27 billion, up 82% from a year ago. The social network which now also wants to be known as a mobile... read more

Facebook is Forcing the Small Business to Pay for Consumer Engagement

Facebook is Forcing the Small Business to Pay for Consumer Engagement

Despite being the social platform with the largest number of registered users, efforts to increase the visibility of the brand on Facebook do not provide the expected results. As recorded... read more

Can SMB Benefit from Paid Advertising on Facebook?

Can SMB Benefit from Paid Advertising on Facebook?

Facebook can be a huge boost for small businesses, and a staggering number of them take advantage. According to Bloomberg Businessweek, Facebook reports that 30 million small-business pages are updated... read more