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Facebook’s New Missed Call Ad Feature: What it Means For Advertisers

Facebook’s New Missed Call Ad Feature: What it Means For Advertisers
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Love ‘Em or Leave ‘Em: Staying in love with Facebook Marketing

Love ‘Em or Leave ‘Em: Staying in love with Facebook Marketing

Facebook is pretty amazing. If you stop to think about the amount of information you can take in during one session, it’s astounding. It helps people to stay connected to... read more

Five Reasons to Be Freaked Out By the Facebook Experiment

Five Reasons to Be Freaked Out By the Facebook Experiment

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Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. But it goes beyond the simple shock value... read more

Facebook Makes It Harder to Reach Your Fans. What to Do?

Facebook Makes It Harder to Reach Your Fans. What to Do?

By now you’ve probably noticed that your Facebook views, likes, and everything else on your brand’s page have been reduced dramatically. This could send you into a panic since you’re... read more

5 Ways to Beat the Facebook News Feed Update

5 Ways to Beat the Facebook News Feed Update

  With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I... read more

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Do You Feel Like an Ugly Facebook Lab Rat?

The good, the bad and the ugly. Facebook is getting uglier. Last week it was revealed that a mass manipulation occurred by Facebook and we are the lab rats. Nearly... read more


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The Secret to Generating Leads With Social Media

Everything You Need To Know: Growing Your Organic Facebook Reach

  Since Facebook changed its algorithm earlier this year, we have all, as small businesses wondered how we can bring out Facebook reach back up to where it used to be. Facebook... read more

What Facebook’s “Leaked” Mood Manipulation Study Means For Marketers

What Facebook’s “Leaked” Mood Manipulation Study Means For Marketers

From the Washington Post to VentureBeat, to the lesser known Australian Financial Review, everyone seems to be considering the ethical and moral implications of Facebook’s 2012 mood manipulation study. But... read more

The Future of Facebook: Is Paid Reach Costing More?

The Future of Facebook: Is Paid Reach Costing More?

Since Facebook’s recent statements regarding their algorithm change, the topic of conversation for many marketers and business owners has been organic reach (or lack thereof). The issue of declining organic reach is something we... read more

Facebook Privacy

Method or Madness? Behind Facebook’s Emotional Manipulation of Users

I opened my Facebook page last weekend to find a story that was trending all over social media: Facebook had published a study at the University of California, that claimed... read more

Has Facebook Put The Dollar Before The User?

Has Facebook Put The Dollar Before The User?

You can’t fail to notice the changes to Facebook over its relatively short life. The most notable of these is the company’s never ending quest to turn the platform into... read more

Facebook Emotional Experiment Draws Ire from Users: What’s the Marketing Takeaway?

Facebook Emotional Experiment Draws Ire from Users: What’s the Marketing Takeaway?

It was so inconspicuous you could have missed it, particularly if you rarely post Facebook status updates or comb your newsfeed. It was such a minor change that even the... read more

How to use Power Editor to Ignite your Facebook Marketing

How to use Power Editor to Ignite your Facebook Marketing

A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. Whoa. How did they know I spoke Spanish? I mean, I do but I always post in... read more

Facebook’s Grand Experiment Fail or….?

Facebook’s Grand Experiment Fail or….?

First a little backstory on this in case you’ve had your head in the sand for a week or so. A research paper released at the Proceedings of the National... read more

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Marketing Your Facebook Page for Organic Likes

Now that you have set up a Facebook page for your business, how do you quickly and exponentially grow your number of organic page likes? Truth be told that any... read more

Worried About Your Organic Reach On Facebook? Don’t Be.

Worried About Your Organic Reach On Facebook? Don’t Be.

Organic reach on Facebook is essentially the number of people that you can reach for free simply by posting on your Facebook page. Previously, pages organically reached about 16% of... read more